Last year on this day, I wrote a post called Due Versus Do. The post talked about the need to put the work in and pay dues in building your craft and building an audience and outlined a plan for building a regional audience (If you’re playing live music – you might find it to be an interesting read). It’s also a good example of setting up a parameter for feedback analysis.
I first read about this term in a book called Heart, Smarts, Goals And Luck which was a book that talked about self assessing those areas on a HSGL scale to determine where the reader’s strengths were as an entrepreneur. The quote below is from notes I made from the book – so I believe that it’s paraphrased from Peter Drucker.
Whenever you make a key decision or take a key action, write down what you expect will happen. 9-12 months later compare expectations (with outcomes). Otherwise it’s too easy to rationalize a decision Ex Post Facto.
This is something I happened to be doing in goal setting – but was remiss in going back to see how well those things actually worked!
What This Means for You
Feedback analysis is a great way to look at how your goal setting is actually working. It’s not enough to just write down goals. In reviewing them you can also see what’s working, what’s not working and how to best steer your ship from here. It requires looking at what you did, warts and all, and coming up with an honest assessment.
As an example of this process using the web post from a year ago – how did KoriSoron do with feedback analysis? (again the initial post is linked here in case you’d like to compare Due Versus Do).
1 / 2. Open Mics (play in front of people) / play traditional non traditional venues. We didn’t explore this a lot. Largely because we put our focus on working on new material and playing new venues. It’s something I’ll probably explore solo to try to open some doors – but the yield of getting people from an open mic to a show was non-existant and the open mics didn’t yield gigs in and of themselves. It IS a good way to network (in a legitimate way like making friends instead of a slimy way of using people), but it requires showing up every week to do so. Typically it’s a 3 hour investment in an evening to play for 5-10 minutes but probably worth it if you’re trying to break into a new market / venue.
We played a number of different venues, and that coupled with the monthly gig at Arthur’s has been REALLY useful for us in terms of feedback for what works and what doesn’t work for the show.
For me, it’s interesting to see the yield of what I practice that I think will work versus what works in a live setting. No matter what methods I use, it always tells me something different and I can only get that information playing live.
3 /5 Developing Marketing material / Social Media / Get Visible and Record material. We made some strides here. Farzad pulled together a strong website and we did a lot via Facebook. We wrote a lot of new material and got Dean Mirabito to play percussion with us (which added a whole other dimension to what we do) and started digging deep to get into the nuances of the tunes to improve our performances and live shows. This also involved a lot of experiments with arrangements and live sound options and involved a lot of trial and error.
We also started recording every show (and using a standalone recorder for a live mixer as well) and that’s been great pre-production for going into the studio. But recording is the next thing that we’re targeting in a big way.
4. Network. This is something that needs improvement. Our tunes are very difficult to play and require a lot of practicing. It’s only now (a year later) that I’m starting to get a sense of what the tunes are and what our sound is enough to start going back out to shows in a consistent way. Everything is this business is based on what you can do and who knows what you can do. Again – I’m not into spammy networking, you have to have legitimate relationships with people – but if you don’t network you’re going to play in your room forever.
6. Build bigger. Here’s a GREAT strategy from Heart, Smarts, Guts and Luck that encapsulates this –
Think Big – Start Small – (Scale Fast)
I put scale fast in parenthesis because in business you need to scale quickly. In art, you need to scale at the rate you can scale. You’re developing a foundation that you need to build on. To modify the suggestion strategy:
Think Big – Start Small – Output Constantly – Review – Revise – Repeat
I hope this helps!
As always, thanks for reading!
(and hope to see you at a KoriSoron show soon!)