A few quick updates.
- Apparently, I missed an ultra-brief window that the episode of the (2016) Powerpuff girls I played on (“Electric Buttercup”) was up on the Cartoon Network site – but I have word that the episode will be broadcast TV on November 28th – so I should have a link to that soon.
- First “New Music” Item – Back in 2011 – I played on an Onibaba recording session for bassist Daren Burns that got me fired from John French’s recording / band (a topic for a whole other post). Daren previously released one cd of that session (Disintegration of Secrets/Apparitions of Kings available on Bandcamp here.) but he just released the rest of the session this week. That CD, Anesthesia is out now and you can purchase (or listen to) that here. In addition to Daren and myself, you also get Vinny Golia, George McMullen and drummer Craig Bunch adding to the general disarray.
- Second “New Music” Item – Back in 2012 – right before I left sunny CA – I was playing in a project called the Rough Hewn Trio. We recorded some tracks and then entered a bizarre black hole where the project was pronounced dead and resuscitated several times. After MANY false starts – the mixes for the tracks with myself, drummer Craig Bunch and Chapman Stick / Warr guitarist Chris Lavender are finally signed off on and are in the mastering stages so we hope to have that out by the end of the year.
- Third New Music Item (This one actually IS new) – KoriSoron recorded some tracks for our second ep – featuring our most challenging material. We’re in the process of mixing that now and anticipate having that mixed and mastered by the end of the year.
- Non-Music Item – Festival Cinema Invisible – an organization dedicated to bringing invisible films from the Middle East to the Capital Region of New York – is having its 6th annual 2-day film Festival at Proctor’s Theater in Schenectady in April of 2017. I’m the General and Artistic Director of the Festival and this year’s Festival will be culled from over 1200 submissions (on its way to 1300 by the deadline) sent to us from over 100 countries around the globe. You can find out more about the festival (and FCI) here.
My TedX Schenectady Talk / Presentation
The video of my Ted X Schenectady talk (with a KoriSoron performance) Past Forward – which dealt with the intersection of art, commerce and scarcity was posted this week.
The video is embedded below (or linked here if you have a browser issue)
For those of you interested in the process of developing the talk, I talk about that process (and some of the performance challenges like not having a lavalier or hand held mike or having the song form change unexpectedly while you’re soloing) here. I wish I been able to just just do the performance OR the speech – I would have been in a better frame of mind to roll with the punches of changes that can happen in a performance. But chalk it up to experience.
The talk is supposed to feel loose and conversational but the reality of delivering something like this in a specific time line means that you have to have it pretty structured (with some improvisation thrown in to keep it from feeling like a PowerPoint presentation).
I’ve included the last of the 15-20 drafts the talk went through below. It’s not a transcription of the talk I did – but it covers the bulk of the points I made (and also some points I cut in the interest of time).
I hope you dig it!
As always – thanks for reading!
Scott Collins – TedX Schenectady Talk – 2016
Hi. I’m Scott Collins. I’m a guitarist in KoriSoron a Schenectady-based trio. We create original music based on traditions from across the globe.
The title of this presentation is Past Forward. Past forward, in its most simple definition, involves taking material from the past and revitalizing it by making it contemporary which is what we do in KoriSoron.
I’ll talk more about Past Forward and KoriSoron but to do that I need to put that in the broader context of scarcity.
For much of history the value of music has been based on scarcity.
By way of example let’s consider music in the time of Beethoven. The only way you could hear music was to be in the presence of someone playing it live.
You might actually be able to perform the music yourself if you a.) owned an instrument, b.) had formal training and c.) were one of the few people that could actually get access to (and afford) sheet music.
Access to music was limited to exposure and modes of transportation. It was also limited in that only a handful of people had the tools to perform that music.
This remains unchanged until sometime after 1877. Since we’re in Schenectady I’ll give Thomas Edison a shout out by name for his invention that recorded sound to a wax cylinder as the first major change in this performance model.
Edison’s invention allowed people to collect live performances and listen to them over and over again. For the first time listening to music shifted from something that came from a live musician to something that came from a device like a radio or a record and a record player.
The equipment used to record music was prohibitively expensive and required substantial skills to use and maintain. Musicians couldn’t do this on their own as it was financially beyond their means. Companies looking to sell records provided an advance to musicians to record their music (and then produced records that they marketed and distributed). This gave tremendous power to the record labels who had a virtual monopoly on the funding, recording and distribution of their recordings.
A perfect storm came together in the form of a technological revolution that completely undermined the scarcity model.
- The cost of the computers came down to the point where most people could afford them and the internet increased its depth and breadth and became a destination for people to actively go to.
- Music recording software became powerful enough to replace physical recording components and musicians began to record at home. Additionally, the internet allowed them to distribute music on their own and the amount of available music expanded exponentially each year (and continues to do so).
- Mp3s and file sharing allowed people to find music online instead of having to go to a retail store.
File sharing services like Napster allowed people to download music for free, but could be cumbersome to use. Companies like Pandora sensed the real desire in the market for people to listen to music on demand and paved the way for current streaming services like Spotify.
The music industry was thrown into chaos because their entire business model was based on the ability to limit people’s access to music and create a demand for CDs, LPs, DVDs etc. and those physical objects were no longer necessary to listen to music.
Three basic approaches emerged to deal with this.
- The major labels tried to fight this change and stay with a model that worked on attempting to create scarcity to create demand. It was a dismal failure that (with several other factors) destroyed the industry and only left 3 major record labels standing.
- Some musicians, often those who used to be on major labels and were now independent, saw the changes that were occurring but didn’t understand the needs of the market. So they emulated the record company model and also attempted to create artificial scarcity for their own music. When well-meaning fans got excited about tracks and posted them online – they chastised the fans and attempted to browbeat the audience into caring about the music industry and how much money there were losing in the new business model.
Musicians being musicians began to undercut one another to get to competitive pricing and soon they were giving their music away with the hope of generating income live. Incidentally, many live venues started to succumb to cultural changes brought about by the internet (people who stayed home to stream movies on platforms like Netflix) and were unable to stay open making it even more challenging for musicians to derive an income.
3. The third approach is a present day approach. Music is ubiquitous so let’s create opportunity by finding the real demands of the market and meeting those needs
People are not buying cds. Based on Apple’s latest iTunes stats, they’re not even buying single tracks online anymore. They’re paying for services that stream whatever they want, whenever they want it.
But people don’t really care about streaming. What they’re really paying for is access to songs. More specifically what they are paying for is a feeling. They want to pump their fist in the air and mouth the words to their favorite songs. The real demand is to be moved emotionally.
Several years ago, I wrote an ebook called An Indie Music Wake Up Call. I ended the book with this quote:
“’Popular’ music in the 21st century will not be marked by musicians who play at being business people, it will be marked by entrepreneurs who happen to play and write well and firmly understand where the bottom line is.”
The bottom line is doing what you do in an honest and sincere way and cultivating tribes of people who identify with what you do and are moved by it. That feeling is a scarce thing. It is something people nurture and support.
I started the presentation talking about music in the time of Beethoven and in many ways musicians are coming back to the business model where music is something that is experienced rather than a genie locked in a digital bottle for sale.
In contrast to the professional musicians in Beethoven’s time were the musicians who performed folk music. This was communal music that was passed down aurally to each subsequent generation. It is no small irony that this music is now often experienced by audiences in a non-communal setting through recordings or in a formal setting such as concert halls.
Music is a language. In KoriSoron we take inspiration from a variety of folk music from around the globe and create original music based on that vocabulary. I can pick up words, phrases and even grammar by listening to others speak, but expressing the poetry of a foreign language authentically requires a context that is outside of my experience. So what is a musician from upstate New York to do? I write my own poetry. I use the music from other cultures that speaks to me and moves me as a platform for creating new music to move other people.
The true beauty of music is that while it can be created on an intellectual level, it communicates to others emotionally. You don’t need to speak our language to be moved by it, you only need to listen.
Finally I’d like to talk about Past forward – a term I got from Ellie Lee, an animator and film maker I knew in Boston who now works in LA. Past Forward was a phenomenal event that she curated in a loft in Boston’s Chinatown. On Past Forward nights, people would go through an lightly marked door and pay a small cover to see films she brought to screen (often with the film maker in tow), eat homemade baked goods, drink beer and watch bands play. And there was a real community of people who came out to those events.
That DIY ethos of creating a scene was SO influential to me. That idea of sharing things that move you to move other people as well. It is at the heart of what I do as a guitarist. As a human being. It is at the heart of KoriSoron.
If what you want in the world doesn’t exist, you either wait for someone to make it or you make it yourself.
I seek to speak to people and move them and truly moving people is an uncommon thing. It is scarce. It has value. It is worth doing.