On Press Releases Or Learning The Right Lesson Part Two

I’ve talked a great deal about prioritizing in relationship to goal setting on the guit-a-grip site but I thought I’d put up a tangentially related

A while back, I was dreading the prospect of writing a press release for my 12-tone book release announcement.  For a long time, I had real trouble writing these types of things because I’m a very modest person by nature and the self congratulating accolades of a press release are an anathema to my presentation style.

But the simple reality is that at the end of the day, this is a business and you have to get people engaged in material before they buy it.  So it’s a necessary discomfort that eased with time.

Previously, I had released a short pdf on fiverr which was positively received and found someone there who has done all of my book covers for an extremely generous rate.

So I thought I’d give the press release a try. “Let’s see what someone who’s doing 20-40 of these a day (at $5 a pop) is generating.”  I was given a brief questionaire and told to answer the questions as specifically as possible.  5 days later I got the following Press Release: (Hint, you need to read it out load to someone near you to get the real effect of the writing).

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FOR IMMEDIATE RELEASE

Contact: Scott Collins

Company: Guitarchitecture.org

Address: Brooklyn, NY

Email: https://guitarchitecture.org/2013/01/31/the-guitarchitects-guide-to-symmetrical-twelve-tone-patterns-is-out-now/

Guitarchitecture’s Symmetrical Twelve-Tone A New Book Release

A new book was released in one of the mostly misunderstood area. This is a one of kind book wherein they are offering a free tutorial for those who want to learn how to play the guitar. It is all about academic matters for those who want to explore a new composition of sounds. This book has all the important files on how everyone can learn the basic sessions for guitar.

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The new book is about 100 pages and it all contains a lot of information regarding the keys, tones, examples and instructions of the guitar. This book helps the reader maximize their potential in doing their first love which is to play the guitar. Since it is newly released, there is an assurance that everyone can learn the guitar easier and faster. Scott Collins is a guitarist, clinician, educator and the author of this book.

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The Symmetrical Twelve-Tone helps the guitar trainees in mastering the keys and tones of the guitar. There are several patterns that everyone can follow so that they can deal with the different kinds of compositions and improvisation. A lot of people are now enjoying playing the guitars because this more fun and exciting to play than other musical instruments. This is also the reason why many people want to learn how to play the guitar. This book is offered at a very affordable price, so there is no need to worry about the budget because anyone can afford this book.

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The Guitarchitecture released their new book that can help everyone who wants to learn how to play the guitar. There is no need for everyone to enroll in some tutorial classes because the Symmetrical Twelve-Tone is now offering the best lessons that everyone can learn from. For those who want to explore new keys on the guitar, this book is perfect for everyone.

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Learning the guitar is very easy if everyone knows how to do it properly. With the help of the Guitarchitect’s Guide to Symmetrical Twelve-Tone, it would be easy for them to learn the basic skills needed. A lot of people are now enjoying guitar lessons using only the Symmetrical Twelve-Tone guidelines. This book has a lot of benefits that can help those who want to learn and master the guitar keys and notes.

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For more information, please visit https://guitarchitecture.org/2013/01/31/the-guitarchitects-guide-to-symmetrical-twelve-tone-patterns-is-out-now/. 

Ouch!  There are too many problems with this review to count!

At least it was an inexpensive lesson!  Here are a few things it reinforced for me:

  • Be careful of what you farm out and who your farm it out to.
  • If you’re going to experiment, do it early when the stakes are low.
  • You can’t always trust sample writings or reviews (how many times have you walked out of a restaurant disappointed with the meal and said, “I don’t get it.  The Yelp review was really positive….”
  • If you haven’t worked with the person before. prepared to put a lot of preliminary work in for setting it up or to put in a lot of editing work to finish it.
  • By and large you get what you pay for.

What follows is the press release I ended up writing.  It took 60-90 minutes because I edited it endlessly, but the end result was something I could actually use.  I did end up using another Fiver service to promote the book which worked fairly well.

News Release

February 1, 2013

For Immediate Release

 

New Twelve-Tone Patterns Book Provides New Sounds For Guitarists

The GuitArchitect’s Guide to Symmetrical Twelve-Tone Patterns is the latest release in the popular “GuitArchitect’s Guide To” series.  In Symmetrical Twelve-Tone Patterns, guitarist, educator and author Scott Collins rigorously examines twelve-tone patterns and then breaks the method into a number of core approaches to use in melodic, harmonic, improvisational or compositional exploration. In a topic previously relegated to the halls of academe, Symmetrical Twelve-Tone Patterns investigates the material in an intuitive and accessible way for guitarists at different skill levels.

Among other accolades, guitarist and loop pioneer Andre LaFosse, has praised the method, saying, “Scott [Collins] has an unusual ability to deal with highly esoteric and technical concepts, while simultaneously managing to present them in a very approachable, intuitive, and musical fashion. The scope of his teaching touches on everything from mathematical theory to life philosophy. His writing represents an extremely original – and stunningly well-researched – perspective on the guitar.”

A complimentary digital bundle of musical examples is available to those who purchase either the print or digital edition of the book.  In addition to MIDI files, PDFs and MP3s of all the examples in the book, the bundle also contains Guitar Pro files to help readers maximize their interaction with the material. Having the files in a Guitar Pro format means that the reader can use the Guitar Pro MIDI playback engine to hear the examples at whatever tempo they want thus using it as a phrase trainer to help get the examples to up to speed.

With an undergraduate degree in composition from Berklee College of Music and a graduate degree in guitar performance from CalArts, Scott Collins is an active performer, educator and visual accompanist. He is the author of The GuitArchitect’s Guide: series which includes guitar instructional and references books on topics such as melodic patterns, harmonic combinatorics, positional exploration and chord scales and has released several music business titles for the Kindle platform including, An Indie Musician’s Wake Up Call and Selling It Versus Selling Out.

“The GuitArchitect’s Guide to Symmetrical Twelve-Tone Patterns” is currently available in both print and PDF editions at Lulu.com http://www.lulu.com/spotlight/guitarchitecture.  More information about the book (and links to sample lesson material) is available at https://guitarchitecture.org/books.

ENDS

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And a review:

In a related note, my 12-tone book just got a pretty humbling review on Amazon that made a lot of the discomfort in creating it seem worthwhile.  You can read the original review here.

This book is groundbreaking and vitally important for the modern guitarist, and I will concisely summarize why. The subject of twelve tone method applied to the guitar has never been anywhere near as well and accessibly explored as it has here, and it is a subject long overdue in the stale guitar world of today. This method, which the indisputably great composer Arnold Schoenberg introduced in the early part of the 20th century had massive repercussions throughout the music world, and ultimately swayed even the mighty Stravinsky. This example of one great composer converting another contemporary great is anomalous in history, only the Haydn-Mozart example is comparable in impact.

The material and examples are laid out in a very easy to grasp manner, and it is extremely helpful as well that the author has listed extensive permutations regarding the method, the latter is an invaluable resource in itself.

I will be expanding upon this review for my blog shortly, however I felt compelled to write this short due to the impression the book made on me.

This book makes all other guitar instruction books from the past fifteen years look completely obsolete, tired. Don’t miss out, the price you pay for this is simply a pittance compared to what you’ll get back.”

I’ve gotten a lot of positive feedback from my books but nothing like that!!

As always, if you’ve purchased a book – please drop a line at guitar.blueprint at gmail[dot]com.  I’d love to hear what you liked or disliked about it and it might make the next book even better!

At any rate, that’s it for now.  I’ll be putting up a music business / book publishing post soon that you might find interesting.  In the meantime, keep playing and as always,

Thanks for reading!

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12-Tone Book Update And A ZT Amps Junior Review On Guitar-Muse

Hello Everyone,

Just a few quick updates here.

First, my 12-tone book is in the final stages of editing.  I’m just cleaning up text and typos and working on the cover design.  I hope to have it out by early February.

Secondly, I just wrote a new review for ZT Amps Junior Amp for Guitar Muse.  You can read that review here.

For anyone interested, I have a series of interviews, reviews, tips and lessons there as well.  You can fin that here.

Or just the lessons below.

And a

Jason Becker Documentary Announcement (and lesson)

Jimmy Rosenberg Player Profile (and lesson)

Alex Masi Player Profile (and lesson)

Vinnie Vincent Player Profile (and lesson)

A Rhythmic Ear Training Lesson with Steve Vai’s Velorum

Pragmatic Guitar Soloing Tips

A farewell to exercises and a warm-up lick

Playing With Spiders (or getting more from the 1-2-3-4)

As always, thanks for reading!

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Visualizing Video Game Licks Or An Intro To Symmetrical 12 Tone Guitar Patterns

Hello everyone!

Update:  My updated 12-tone pattern book is out!  I want to give you a precursor by showing you a cool approach to working 12-tone ideas into your playing.  This is a really long lesson because it’s tough to distill 200+ pages of material into a web post, but just take it in bite sized chunks and come back to it as you need to and I’m sure you’ll get something from it.

First, a little bit about the book!

12 Tone Cover small

The physical book and the e-book pdf are available on Lulu.com or on Amazon.com (or any of the international Amazon sites).

Symmetrical_12_Tone_Cover_Low Res

Symmetrical Twelve Tone Patterns is a 284 page book with a large reference component  and about 100 pages of extensive notated examples and instruction.

What makes this book different (apart from the cover) and what I’m most excited about offering is a bundle of files that will help readers maximize material in the book.  The bundle contains:

  • Guitar Pro files of all the examples in the book (in GP6 and GP5 format). For those of you unfamiliar with this musical notation, tablature platform and playback program, having Guitar Pro files means that the reader can hear the examples without having a  guitar handy and can work as a phrase trainer to help the reader get the examples to up to speed.

  • MIDI files of the musical examples.
  • PDFs of the musical examples.
  • MP3s of all the musical examples (again, exported from the same material).

Symmetrical Twelve-Tone Patterns presents 12-tone patterns in both improvisational and compositional contexts.  It shows how to create various intervallic lines and creates the outline of a tune and dissects how all the parts were created using this method.  If you’re looking for ways to explore new avenues in playing or in your writing this is the book for you!

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Fire up the video game

When I heard the Praxis Transmutation (Mutatis Mutandis) record, I was blown away with Buckethead’s playing.  It also came at a time that I was getting into a lot of 12-tone music and trying to figure out how to adapt those things to guitar and his intervallic/atonal tapping ideas in particular seemed to go in a completely different direction that the 12-tone ideas I heard Jason Becker and Marty Friedman throw into their playing.

Public Service Announcement (i.e. a brief note about playing out):

Playing out just means playing note choices outside of a given tonality.  By its very nature, playing out requires an ability to play “in” because it requires a contextual contrast. So my suggestion is that you make sure you develop your ability to play in a tonality as well as outside of it.  (Also as a FYI – playing out is easy, but musicians are often judged by how musically they get back in).

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Every once in a while, I get a hankerin’ for what I call “video game licks” (or symmetrical interval legato licks with a lot of gain and an unclear harmony).  Shawn Lane could veer into that territory when he wanted to but for me, Buckethead is pretty much the king of this approach.

In the lick below, I’ve worked all 12 tones into a two-handed idea that uses pick and fret hand tapping. I’ve kept it short so that you can focus on the coordination between both hands, but I’ve included a longer version of the lick after it.  As the lick uses all 12 tones, it doesn’t belong to any one key so try playing it over various chords or riffs of your choosing.

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Technical Notes:

  • If you want to get this lick under your fingers, pay attention to the 3 T’s (hand tension, timing and tone) as you practice this.
  • Try to make sure that the motion from the fingers for striking the strings comes from the large knuckle of the hand (for more information on this see the glass noodles post).
  • The pattern is a variation on the tapping figure Greg Howe uses in kick it all over.  It’s written in groups of 6 to fit into one bar –  but just practice it slowly as triplets to get the initial speed and coordination down.
  • I never got into muti-finger tapping on phrases like this one (I just use the middle finger of the picking hand while I hold the pick with the index finger and thumb), but using the ring, middle and first finger on the picking hand for the upper register tapping you could probably work the phrase up to a tempo 30 bmp faster than this one.

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Short lick faster

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Short lick slower

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Here’s an extended variation that moves the fingering pattern to the B and D strings.  While the pattern doesn’t keep all of the same intervals as the first example, it has enough continuity to sound like the same 12 tone idea. One recommendation I have is not to get into the dogmatic practice of having to use all twelve tones. If 10 notes work well, use ten notes. In any process like this, use the rules that work for you and discard the rest.

While not notated, this pattern uses all of the same fingerings and note attacks as the first example.

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Longer lick faster

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Longer lick slower

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Here’s how I’m visualizing this and how you can generate a lot of ideas from this one approach.

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The 12-tone pattern vs the 12 tone row

When I first got into 12 tone music and tried to think of a way to incorporate it into improvising, I grabbed some Webern and Berg tone rows (in an over-simplified description – a tone row is a restructured chromatic scale that is used for melodic and harmonic material) and tried improvising with them.

It was pretty dismal.

I found them really hard to improvise with because the row material was difficult to memorize and the number of notes made it difficult to use in an improvisation and then I thought about generating 12-tone patterns instead of working with rows.

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Patterns can be useful in improvisation because:

  • they can be used to generate motifs, or themes
  • they can be manipulated in real-time and
  • they can establish recognizable elements of control in an improvisation.

The other advantage of a pattern is that its intervallic consistency adds an internal drive to melodic ideas.   The notes of the pattern move in and out of various tonalities, so it sounds “out” but not random (although you can modify it to be as random as you’d like.

In the 12 tone pattern book I wrote, I used a chromatic scale as a template for generating symmetrical patterns for improvisation. Intervallically uniform, the 12 notes of the chromatic scale are evenly divisible by the numbers: 1, 2, 3, 4, 6 and 12.  Since divisions of 1 and 12 do not divide the row into a more useable set, they can be ignored.  This leaves:

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6 equal divisions:

(of a descending chromatic scale staring on C)

C B / Bb A /Ab G /Gb F / E Eb / D Db

Taking the first note of each division gives us:

 C, Bb, Ab, Gb/F#, E, D

aka: Whole tone scale (any note root)

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A 12-tone pattern can be created by putting notes in between the notes of the whole tone scale.   Note that the intervals between all the 2-note divisions are symmetrical.

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C B / Bb A /Ab G /Gb F / E Eb / D Db

C A / Bb G /Ab F /Gb Eb / E Db / D B

C G / Bb F /Ab Eb /Gb Db / E B / D A

C F / Bb Eb /Ab Db /Gb B / E A / D G

C Eb/ Bb Db /Ab B /Gb A / E G / D F

C Db/ Bb B /Ab A /Gb G / E F / D Eb

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One advantage to symmetrical patterns is that they work off of divisions you probably already know.  If you can visualize a whole-tone scale, for example, filling in the other notes of the pattern becomes relatively easy.

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4 equal divisions of the row:

C B Bb /A Ab G / Gb F E / Eb D Db

aka: C, Eb, Gb, A (Bbb)

aka: Diminished 7 chord (any note root)

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3 equal divisions of the row:

C B Bb A /Ab G Gb F / E Eb D Db

aka: C E G#

aka:Augmented triad (any note root)

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2 equal divisions of the row yields:

C B Bb A Ab G  / (Gb/F#) F E Eb D Db

aka: Tritone interval either note could be root

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Using the divisions to create a 12-tone pattern

Here’s how I came up with the original example.  Using a diminished 7th chord as a starting point, the rest of the twelve tones could be filled in by playing three additional notes off each chord tone. Let’s say you have D diminished 7th chord (since any note in a diminished 7th chord can be a root it’s also a B, F and Ab diminished 7th chord).

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B D F Ab

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By adding 3 notes not already in use to each starting pitch you can create a 12-tone row. If you work out the same intervals on these notes you get a symmetrical twelve-tone pattern.

B  (Perfect 5th down) E, (minor 2nd down) D#

D (Perfect 5th down) G, (minor 2nd down) F#

F (Perfect 5th down) Bb, (minor 2nd down) A

Ab (Perfect 5th down) Db, (minor 2nd down) C

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Adapting it to guitar

Where this gets cool part 1:

If we restructure the order of the first notes we get two tritones a minor 3rd apart.  Since the E and G strings are a minor 3rd apart this means that the fingering pattern will be the same on both sets of strings.

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Where this gets cool part 2:

As I’ve mentioned before, using standard tuning the guitar can be visualized as three sets of strings tuned in 4ths.  So this means that the same fingering can be used to generate the same intervals on the G and D strings.

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From here, you can see where the approach for the first lick came from.

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Taking it further

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Another nice thing about patterns is that they’re easy to manipulate and draw other ideas from.  Let’s take a look at the first 12 notes:

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You can change the last four notes to create new lines.

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Here are these two ideas in notation and tab.

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You could apply the same two-handed idea we’ve been looking at to any of these patterns or, better yet, apply your own!

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Here are the last two patterns starting with F-Bb

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The next step is to change the middle notes of the pattern.

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This creates 4 new patterns that start with F-E-A, F-E-Eb/D#, F-E-C and F-E-F#.

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Here’s the same idea applied to F-C#/Db

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And finally, patterns starting with F-G.

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To sum up, that’s 16 very different licks all pulled from one approach and one initial pattern.  This is really the tip of the iceberg for this concept but as you can see, you really don’t need more than one approach to get the ideas flowing and use them on your own.

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Note:

Sometimes you get an idea and think that you’re doing something unique. You get all excited about it until (if you’re me) you realize that Dave Creamer addressed many of these points back in the June 1989 issue of Guitar Player. Dave’s article inspired me to continue to research this book and try to present similar material my own way.

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* (I should also mention in passing that (with the better part of a year’s worth of research) –  The GuitArchitect’s Guide to Symmetrical 12-Tone Patterns shows all possible symmetrical patterns for the 2, 3, 4 and 6 note divisions above.)

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I hope this helps and thanks for reading!

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12 Tone Cover small

The physical book and the e-book pdf are available on Lulu.com or on Amazon.com (or any of the international Amazon sites)

Symmetrical_12_Tone_Cover_Low Res

Symmetrical Twelve Tone Patterns is a 284 page book with a large reference component  and about 100 pages of extensive notated examples and instruction.

What makes this book different (apart from the cover) and what I’m most excited about offering is a bundle of files that will help readers maximize material in the book.  The bundle contains:

  • Guitar Pro files of all the examples in the book (in GP6 and GP5 format). For those of you unfamiliar with this musical notation, tablature platform and playback program, having Guitar Pro files means that the reader can hear the examples without having a  guitar handy and can work as a phrase trainer to help the reader get the examples to up to speed.

  • MIDI files of the musical examples.
  • PDFs of the musical examples.
  • MP3s of all the musical examples (again, exported from the same material).

Symmetrical Twelve-Tone Patterns presents 12-tone patterns in both improvisational and compositional contexts.  It shows how to create various intervallic lines and creates the outline of a tune and dissects how all the parts were created using this method.  If you’re looking for ways to explore new avenues in playing or in your writing this is the book for you!

I like physical books and the softbound version looks really good on my music stand – but I understand that some people like pdfs. The softbound copy GuitArchitect’s Guide To Symmetrical Twelve-Tone Patterns is $35 (though it’s currently selling for $31.50 on Amazon) and the e-book pdf is $15.   Both are available from The GuitArchitecture Product page on Lulu.