Differentiating Between Action and Change

Physician Heal Thyself

I was reading an e-book on my iPhone the other day and hit the library tab by mistake which revealed every book in my account.

Since a lot of authors will give books away to try to get reviews (a profoundly unsuccessful tactic that I tried myself once) – there are a number of titles there.  Skimming through them  I thought about the difference between taking action and making changes.

Taking Action is often a cycle that is more of a stationary bike than anyone would care to admit.  For many of us, the cycle works like this:

  • You realize that something is wrong and needs fixing.  Perhaps you’re in a dead-end job, or you need to lose weight or you need to figure out how to get your product out in the world.
  • Realizing that you have a problem – you decide to take action to fix that problem.  You do research and find that someone else also had this problem and came up with a solution – and their book is only $3.99!  You pick it up, and (if you’re really motivated) you read a chapter and perhaps have a few “a-ha!” moments and start to carve out your plan.
  • More likely you pick it up and go make yourself a coffee or a tea to sit down and read it and then get distracted by what someone posted on Facebook and then never get back to it.

I saw (what I may have mistakenly remembered was a) TED Talk that advised people to not discuss projects at the preliminary level with other people because their likelihood to complete them would diminish.  The speaker cited a study that showed that discussing future projects with other people created the same chemical reaction in the brain as actually completing them.  It’s why some people get super psyched about a plan they’re going to enact, have their friends tell them it’s brilliant and then there’s no fire the following day to complete it.

From personal experience, I can tell you that it’s easy to confuse buying something with doing something because by buying something you’re taking action – which is what you said you’d do.

Taking action doesn’t necessarily mean making change.

Change comes from consistency.

  • Consistency means working on something repeatedly (and often daily) until it becomes an integrated part of you.

Change comes from focus.

  • Focus is a skill.  It has to be developed and nurtured.
  • Focus is easier to maintain when options are limited.
  • It is much easier to sit down and focus on a book if it’s the only book in the queue and not have a full queue and have your energy divided between which other books there you should read.

Some people are autodidactic.  They can read a book, assimilate and integrate the material and take immediate action.

Not everyone works that way though and the irony is that people who are not naturally autodidactic will often read a book, not take action on the book, assume that something must be wrong with them because they can see that the material book is working for other people and then solve the problem by buying another book.

Your book will not solve your problem on it’s own.

The actions you take from doing the things talked about in the book however, may.

So please, stop reading this post and start making the change you want to be.

But also please come back – I’ll have a lot more material up to help stay whatever course you happen to be on.

As always, thanks for reading!

-SC

So You Want a “Budget” 8-String – An Omen 8-String Update

Go With What You Know

Of all the posts on my site – by far the two most popular are my post on Guitar Street in Vietnam and the post on my Omen 8-string.  Since I’m not going to be able to make it back to Vietnam anytime soon, I thought I’d post on some things I’ve been working on with the 8-string.

Budget is the mother of invention

I basically have two views on gear.

On one hand, I fully believe that you should invest the money and buy quality gear that works for you.  On the People’s Court, Judge Millian has an common quote I’ll cite here, “Lo barato sale caro” – The cheap comes out expensive.  I have often found that when trying to cut corners on certain things (“That $30 chorus pedal doesn’t sound that bad”) that it ends up costing me more in the long haul (like having to spend valuable studio time testing out a bunch of other gear because that $30 pedal and that $100 amp DO sound that bad).  My QSC K-8 is not a cheap speaker, but given that it can push me in front of an entire band, it’s a bargain.

On the other hand, the quality of gear available now is better than it’s ever been.  I’ve been using Positive Grid’s JamUp and Bias with a Line 6 Sonic Port and I’m consistently blown away with the high gain tones and the quality of some of the effects coming out of my iPhone.

Transformer Front

Mind you, the hidden cost of this IS the iPhone but the apps are ridiculously inexpensive.  With the discounts they were offering before the BIAS release, I think I was fully loaded on the software for $60 or so.

Moving this argument to guitars, the building standards on mass produced guitars are constantly improving and the price is consistently dropping.  So when I looked at getting into an 8-string guitar, there were two routes.

  • Spend (for me) a lot of money on a custom model or
  • Try out an inexpensive model and see if it would work for me

Since it was a large unknown for me, I decided to go with the Schecter Omen 8-string.  You can read that gear review here, but a lot has happened to the guitar since then which may be of interest to people who are looking

This is another example of “Lo barato sale caro” BUT in this case it’s still much less expensive than purchasing a custom guitar and it’s good to see how these things develop.

There’s no going back to Kansas Dorothy

8 String Close Up

You’ll notice that on the right hand side of the body, there’s a modification that there’s no real turing back from.  (Side note:  When Mrs. Collins saw this mod she had a strange expression on her face and when I asked what was wrong she said, “Now you’ll never be able to sell it.” 😉 – Very true.)  However, you need to make gear work for you.  And this mod was done for a very specific reason.

Tuning

 Initially, I was experimenting with the following tuning:

(low to high) B-E-A-D-G-C-E-A.  

And then using a .007 for the high A and a .062 for the B.  But it didn’t work for me because the high A was incredibly unstable.  When I tracked some alternate takes for the Trials Evolution game, I ended up going through 3 of them at the session.  

So I thought I’d try the Tobin Abasi (Animals as Leaders) tuning with an additional Low E/A added to the standard 6 string tuning [(low to high) E-A-E-A-D-G-C-E].

I got a DiMarzio D Activator bridge pickup and had FnH Guitar’s John Harper install it and set the guitar up for the heavier gauge strings.  I got it back earlier in the year and used a F#-B-E-A-D-G-C-E tuning and I didn’t dig it.  I just couldn’t find a tone that worked with that tuning.

So I went back to the drawing board and decided to try to see if dropping the entire tuning down a step would give me the stability to make it through a live show.  I had about 20 .007 strings to experiment with so I figured I’d give it a try.  Also, I was reading about a string development that was interesting to me

Ernie Ball 7-String Cobalt set

After experimenting with various strings over the years I’ve always come back to using D’addarios for my electrics.  I still swear by their Pure Nickle .011s for my FnH – but I didn’t like the strings that shipped with my Omen and I didn’t like any of the 8 string set options that I tried.  When I realized that I’d have to throw a high string on the top anyways, I just started looking at 7 string sets that would work for me.  I liked a Rotosound set that I found, but when Ernie Ball announced their Cobalt 7-string set that supposedly had more output and clarity, I figured that I’d give them a try.

Out of the bag, the wound strings had an interesting texture.  I realize that interesting is a terrible descriptive, but I don’t really know how to describe it other than to say that they felt more “metallic” than the strings I was used to.  Not in a bad way, just a different way.  Using the new tuning, I found that the guitar had a lot more clarity on the lower string on high gain settings.  Often with high gain tones, the bottom end becomes mud – but I found that I could still use 4-5 note voicings and have clarity in each note.

My other string discovery was more counter intuitive.  After going through 6-8 .007s with the high G tuning – I decided to try to use .008s and they’re holding up much better!  I can only bend a step or so on the high frets – but I’ve only broken 1 .008 string so far and I’m pretty sure I can make it through a live set now.

Getting back to the photo:

8 String Close Up

With that tuning in mind, the upper bout on the treble side made it impossible to access the upper frets.  The reason for this is that the chunky bolt-on joint

Heel Cut

required pushing the wrist out to access the frets above the 18th fret which bumped it right into the bout.

It doesn’t sound like much, but if you’re going to go through the trouble to have a high G string, you want to be able to fully utilize it.  So out went the bout.

It was a great decision!  Not only did I get access to the upper frets on the high string, but it gave my full access above the 17th fret on the lower strings which wasn’t possible before.  Second only to this mod:

8 String Guitar

which allowed me to comfortably rest my arm on the body, it’s done a lot for the playability of the guitar.

Mod Review:

Okay – so for those of you interested in going the “inexpensive” route with an 8-string – here are the mods that were added to the guitar.

Pickups:  I’d say that you have to go into this guitar an expect to replace the pickups.  I like the Bare Knuckle and the DiMarzio for completely different reasons – but I find that they compliment each other really well.

Tuners:  Same thing with the tuners.  I’ve replaced the Low A and high G with Grover Rotomatics, but the middle 3+3 need tuner replacement as well.

Kill Switch:  Some people thought that was really gimmicky – but it’s turned out to be really great when acting as a uber-noise gate.  I can hold it down and get ultra-tight exits and entries into tunes.

Lower Bout Bevel:  The carving on the lower edge looks nice but doesn’t feel good when resting your forearm on it.  Also, aesthetically I think the single line of natural wood peeking through the black looks bad-assed.

Upper Bout Removal:  You’ll have to wear a strap with this mod as the guitar won’t be sitting on your knee, but what it does for upper fret access is a game changer.

This might sound like a lot, but as I said in the initial review, the Omen is a well built guitar at a great price point and that was the template that was really necessary for this to be possible.  All in when everything is said and done – I’ll probably have about $850 into the guitar but the Omen is a serious player now and the ability to go from the A on a bass guitar to a high G a full octave above the G on the 15th fret of a high E string gives me all the range I could possibly hope for.

Now comes the hard part

Actually getting around on the thing at the same level I can with my string is still taking me a while.  The strings are REALLY close together so every time I go from playing this to playing my electric 6 string or acoustic I can’t believe how far apart the strings are.  Also the modified tuning means that I have to transpose everything in my head.  This means that occasionally I’ll start to play something and have to switch mid-stream because I’m in the wrong key!  Fortunately, those “whoops!” moments get worked out at home so they’re not being made on the stage.

(It’s also interesting just how different this guitar is in terms of timbre from my other guitars.  In JamUp Pro for example, I had to make my own amps in Bias to find a high gain model that worked with my guitar well as none of the high gain models provided did what I needed them to do.  With the 8-string even stock models like the Jeff Loomis model sound really good to my ears with no modification necessary.)

I’ll be documenting some of the strategies that I use in navigating the 8 string fingerboard later this year – but suffice to say that without the 2-string visualization methods that I’ve been using (and writing about) on the 6-string, I don’t know how I’d be able to tackle this.

More gear and playing posts in the pipeline.  As always, thanks for reading!

-SC

The Trickle Down Theory In Action

I was listening to the radio as I was driving home last night (I had finally caught up with all my pod casts on my iPhone) and the local classic rock radio station was playing a syndicated run of the Sixx Sense (Nikki Sixx of Motley Crue’s) radio show.  On the show, Nikki mentioned a statement Joey Kramer of Aerosmith made in an interview that Aerosmith wouldn’t likely be releasing any more full length recordings.

“It would be great to make another record, but it’s almost (like) ‘Why bother?’ Records don’t sell and they don’t do anything….There’s really no money per se to be made on records. We used to make a lot of money on records. Now all of our money is made on touring. Artistically, it would be fun to make another record and it would be a beautiful thing if we can put it together. But to what avail, I don’t know. There’s almost no reason to do it, you know, judging from the last one and how it went over.”

(This quote was taken from this article).  – http://music.msn.com/music/article.aspx?news=864585

Aerosmith’s 15th release, Music From Another Dimension sold “only” 63,100 copies during its first week U.S. release – a substantial downturn from previous efforts.

Sixx went on to talk about how no one buys albums anymore and about the business model for releasing singles going forward for both Aerosmith and for his band.

A completely unnecessary plug for Seth Godin

For those of you who have any interest in music as Business – I can’t recommend the completely free Seth Godin’s Start Up School podcast enough. (You may want to take a moment right now and go ahead and download the episodes.  Don’t worry this post is staying right here).  Mr. Godin talks about a number of great things that are applicable to making money in music in the podcasts, but one area in particular can be direct relation to this post.  In one episode, Mr. Godin said that people at the top are always the last to be affected by an economic downturn.  So, for example, Van Morrison will still have people go out and buy Moondance because it’s Van Morrison.  He might not be making the money he was making before file sharing, but he’s making more money than a new, unknown act would be making from music.

So, the fact that a large band is now coming to the same conclusion as every other working band on the planet this late in the game isn’t surprising.

But I think that their strategy is all wrong.

I think it’s all wrong because I’m guessing that they only learned half the lesson presented here and will execute the strategy in the wrong way.

The Dinosaur And Creating False Scarcity

The bands that get momentum from the “singles” models (and I put singles in quotes because I honestly think that only people over the age of 30 even remember what I single release it) get momentum from an aggressive release and touring schedule.  They might release 2-5 eps a year.  They have new tracks out constantly because it’s the new tracks that drive traffic and attention to them.

It’s an aggressive promotion strategy and one that requires a lot of flexibility.

Aerosmith is a large corporate dinosaur – even if they’re not signed to a label anymore.  They need to self-fund releases (and it will give them pause to output money before bringing more in) and, quite frankly, given that every past effort has involved spending years recording, mixing and promoting a new full length release – they’re not going to be able to strip it down and knock new releases out one after another in quick fashion.

But I also think they got it wrong.

Know Your Audience.

Yes, a number of people who are willing to buy music will buy a single rather than an album.

You know who buys albums, by and large?

I’ll give you a few groups off the top of my head.

Metalheads

Prog Rock fans

Jazzers

Those are some specific sub-genres that have fans who get behind bands rather than singles.  People who dig Animals as Leaders will buy whatever new release they have.  Ditto for King Crimson or Allan Holdsworth fans.  They’re not in it for the single.  They’re in it for the experience.

Aerosmith may look back at the ‘80s when 40,000 units sold might not even get you a top 40 release in a given week, but they don’t seem to realize that 60,000+ units is a LOT of units sold in the contemporary music market.

I’m guessing their fans will wait for a new album.

Will they wait for the same length of time for a new single?

There are a few related lessons I’m gathering from this extrapolation on a statement.

Know your audience

know what they expect from you

know your ability to meet those expectations.

It’ll be interesting to see what happens down the road for Aerosmith.  They might have enough backlog to be able to get things out quickly and prove me wrong, but it’ll be interesting to see how it plays out for them in the future.

That’s it for now.  As always – I hope this helps in some way and thanks for reading!

-SC