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		<title>The 3 Secret Problems Of Jazz (And Jazz Is Not Alone)</title>
		<link>http://guitarchitecture.org/2012/05/24/the-3-secret-problems-of-jazz-and-jazz-is-not-alone/</link>
		<comments>http://guitarchitecture.org/2012/05/24/the-3-secret-problems-of-jazz-and-jazz-is-not-alone/#comments</comments>
		<pubDate>Thu, 24 May 2012 13:42:46 +0000</pubDate>
		<dc:creator>GuitArchitecture</dc:creator>
				<category><![CDATA[Insane ranting]]></category>
		<category><![CDATA[Music Business]]></category>
		<category><![CDATA[Jazz performance]]></category>
		<category><![CDATA[Real Book Trouble]]></category>
		<category><![CDATA[The "problem" with Jazz]]></category>

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		<description><![CDATA[The 5th person sending me the NPR / Kurt Ellenberger post about the difficulties of being a jazz musician, was the tipping point for me writing a post I&#8217;d held off on for a while.  I don&#8217;t play Jazz but I&#8217;m an improvising musician who went through a rigorous Jazz pedagogy, so take please take&#160;&#8230; <a href="http://guitarchitecture.org/2012/05/24/the-3-secret-problems-of-jazz-and-jazz-is-not-alone/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=guitarchitecture.org&#038;blog=8415177&#038;post=4732&#038;subd=guitarchitecture&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:justify;"><span style="color:#000000;">The 5th person sending me the <a href="http://m.npr.org/story/153461410?url=%2Fblogs%2Fablogsupreme%2F2012%2F05%2F23%2F153461410%2Fit-cant-be-done-the-difficulty-of-growing-a-jazz-audience&amp;sc=fb&amp;cc=fmp"><span style="text-decoration:underline;color:#000000;"><strong><em>NPR / Kurt Ellenberger post about the difficulties of being a jazz musician</em></strong></span></a>, was the tipping point for me writing a post I&#8217;d held off on for a while.  I don&#8217;t play Jazz but I&#8217;m an improvising musician who went through a rigorous Jazz pedagogy, so take please take whatever observations I offer here with a big grain of salt.  </span></p>
<p style="text-align:justify;"><span style="color:#000000;">I think that Jazz has 3 big problems as a genre, and musicians working in that realm have their work cut out for them to move forward in the genre.</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:center;"><span style="color:#000000;"><strong>Duo or Trio wanted for restaurant</strong></span></p>
<p style="text-align:center;"><span style="color:#000000;"><strong>(no pay but you can sell your cd)</strong></span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">This gig scenario is actually a microcosm of the problems jazz faces as a genre.  </span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">First, when you drive by a restaurant and you see a sign that says, &#8220;tonight &#8211; live jazz!&#8221; have you ever turned excitedly to the person next to you and said, &#8220;Hey there&#8217;s a band playing there tonight!  I love <em>Stella By Starlight</em>!  Let&#8217;s go &#8211; maybe they&#8217;ll play it!&#8221;  </span></p>
<p style="text-align:justify;"><span style="color:#000000;">No you haven&#8217;t. And no one else has either.  Because you don&#8217;t go to hear the music &#8211; you go to hear John McLaughlin or whatever other player interests you - <strong>And that&#8217;s the first big problem &#8211; for the general public Jazz has become a cult of personality for players instead of focusing on songs.</strong>  </span></p>
<p style="text-align:justify;"><span style="color:#000000;">Many of the <em>Real Book</em> tunes date back to Tin Pan Alley.  Back in the day, Jazz players played on popular music &#8211; people went to hear the music and the band.   Remember the fire-storm Miles caused when he recorded a version of <em>Time After Time</em>?  He was just going back to that tradition of playing on tunes that people liked.  And yes, there&#8217;s been a lot of new music written &#8211; but as a genre the focus is still on the players.  <span style="text-decoration:underline;">Once you get a focus on a player, you cut your audience down to people who like players and other musicians</span><span style="text-decoration:underline;">.  That&#8217;s really problematic if you&#8217;re trying to build a career. </span></span></p>
<p style="text-align:justify;"><span style="color:#000000;">No one (outside of musicians playing it or other musicians sitting with crossed arms at a gig critiquing a player hitting the changes) gives a toss about hearing <em>Giant Steps </em>live &#8211; they care about the energy the soloist is transmitting. The audience (such as it is) at every jazz gig I&#8217;ve been to is about 90% musicians and 10% fans.   I&#8217;ve mentioned this observation before, but in my undergrad experience I remember going to student recitals and seeing the band mindlessly getting through the head and then breathing a sigh of relief, &#8220;Thank God that&#8217;s over &#8211; now we can play some music!&#8221;  If you just want to solo with complete disregard for the song &#8211; why even maintain the pretense of playing the tune?</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Mind you, the issue of repertoire is an over simplification.  I don&#8217;t want to discount that a lot of great music has been written.  While I think that is where Duke and Mingus got it right in keeping the focus on some great pieces, I don&#8217;t see any contemporary jazz composer&#8217;s gaining traction in the same way they did.   There are a number of reasons for this (including saturation of the music market), but rock music survives because people sing along with the songs <em>and</em> dig the rock star.  As a genre, focusing on the Jazz star is a hole that will take a long time to get out of.</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:center;"><span style="color:#000000;"><strong>&#8220;Stop collaborate and listen&#8221;</strong></span></p>
<p style="text-align:justify;"><span style="color:#000000;"><strong>The next problem with Jazz</strong> (as indicated by the gig listing above), <strong>is the implication that Jazz is background music.</strong>  Any type of music is no longer music if no one is listening &#8211; and Jazz is a music that demands the listener&#8217;s attention to pick up on the nuances of the performance.   People go to a restaurant to eat, not to listen to the (unpaid) band.  Or fans of the band go to the restaurant to hear the musicians play and begrudgingly order food and the 2-drink minimum.  So other than people the band has brought (in reality &#8211; the only reason restaurants book music anymore) &#8211; the other patrons there aren&#8217;t listening.  Some bands fight this by playing louder and then the patrons just eat and leave.   </span></p>
<p style="text-align:justify;"><span style="color:#000000;">Musicians take these gigs (and wedding gigs) because they need cash, <span style="text-decoration:underline;">but as a culture we have moved into an ADD mindset with regard to focus</span>.  People are less likely to sit down with a record and dig though it and try to get something out of it.  They listen to 5 seconds of an mp3 stream and then move onto the next thing.</span></p>
<p style="text-align:center;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:center;"><span style="color:#000000;"><strong>Music and players are everywhere</strong></span></p>
<p style="text-align:justify;"><span style="color:#000000;">As I mentioned before, the saturated music market is one of the biggest obstacles that challenges jazz as a genre.  There are a lot of players with less and less venues to play in.  So you get musicians taking unpaid gigs at a restaurant and wondering why they haven&#8217;t sold any cds (and why management wouldn&#8217;t comp the food now that the sets are done)</span>.</p>
<p style="text-align:justify;"><span style="color:#000000;"><strong>There&#8217;s value in scarcity and people have infinite access to music</strong>.  If you wanted to hear Miles Davis electric band play back in the day, you went to go see them.  Now you go to You Tube.  There&#8217;s increasingly fewer reasons for people to go out and see a show for the sake of seeing a show.  In general, they won&#8217;t go just because a band is playing and it&#8217;s something to do.</span></p>
<p><span style="color:#ffffff;">.</span></p>
<p style="text-align:center;"><span style="color:#000000;"><strong>&#8220;&#8230;Those were the days&#8230;&#8221;</strong></span></p>
<p style="text-align:justify;"><span style="color:#000000;">Derek Bailey has one of my favorite quotes ever about the conservatory experience.  (I&#8217;m paraphrasing here), &#8220;As soon as bebop became a set series of formulas taught in an academic setting it went from being the vibrant searching music that it was and became a maudlin reminder of the good old days&#8221;.   </span></p>
<p style="text-align:justify;"><span style="color:#000000;">Many people associate Jazz with comfort (like sitting next to a fire with a glass of wine and listening to <em>Sketches of Spain</em>).  They have a nostalgic view about going to a bistro and hearing some jazz.  (Some of these people will also tell you that the LOVE Michael Bublé</span><span style="color:#000000;"> as evidence of a &#8220;Jazz&#8221; pedigree!?!  This is another problem where people have equated intrumentation and arrangement with a genre.) Comfort is a tough market to cultivate and maintain, but Jazz has also equated with cultured music and some people go see Jazz in the way that they go to a museum and <span style="text-decoration:underline;"><strong>t</strong></span></span><span style="color:#000000;"><strong><span style="text-decoration:underline;">his</span> could be a key.</strong></span></p>
<p style="text-align:justify;"><span style="color:#000000;">People <em>want</em> to be moved.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">They want to center.  They want to focus.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">People go to a museum to experience something.  They go to a show because they don&#8217;t want to miss an event.  They are searching for something new.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">That sounds like Jazz to me.  </span><span style="color:#000000;">Ellinger is right.  In terms of output &#8211; Jazz IS thriving.  But its musicians (by and large) are not</span> and i<span style="color:#000000;">f the musicians and composers aren&#8217;t thriving &#8211; then the genre is in real trouble.</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:center;"><strong><span style="color:#000000;">As a genre, I think Jazz needs a re-branding.</span></strong></p>
<p style="text-align:justify;"><span style="color:#000000;">Many Jazz musicians are already doing this.  They don&#8217;t call their music Jazz anymore.  They come up with a million other labels and get new audiences in by playing venues guised as something other than Jazz &#8211; but playing Jazz at its core.  Playing &#8220;searching vibrant&#8221; music that moves people.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Appealing to people&#8217;s mind as cultured music is a good start.  Appealing to people as head boppin&#8217; &#8211; ass twitchin&#8217; music that grabs the ear and moves the soul is even better.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">As a label, Jazz is too broad to be meaningful to most players &#8211; but to the public that label already has associations with it.  As a genre, Jazz needs to bring new fans into the fold with songs and then wow them with the musicianship behind them.  </span></p>
<p><span style="color:#000000;">And it needs to happen, because it&#8217;s too beautiful a thing to let slip away.</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Thanks for reading!</span></p>
<p style="text-align:justify;"><span style="color:#000000;">-SC</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
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<h3><a href="http://guitarchitecture.org/2010/05/08/seeing-the-forest-instead-of-the-tree/">SEEING THE FOREST INSTEAD OF THE TREE</a></h3>
<h3><a href="http://guitarchitecture.org/2010/03/29/focus-music-and-the-marathon-mentality/">FOCUS, MUSIC AND THE MARATHON MENTALITY</a></h3>
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		<title>Thinking, Knowing And Learning</title>
		<link>http://guitarchitecture.org/2012/05/20/thinking-knowing-and-learning/</link>
		<comments>http://guitarchitecture.org/2012/05/20/thinking-knowing-and-learning/#comments</comments>
		<pubDate>Sun, 20 May 2012 15:43:43 +0000</pubDate>
		<dc:creator>GuitArchitecture</dc:creator>
				<category><![CDATA[Lessons]]></category>
		<category><![CDATA[Motivational]]></category>
		<category><![CDATA[Pedagogy]]></category>
		<category><![CDATA[knowledge related to learning]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[the difference between information and knowledge]]></category>
		<category><![CDATA[thinking vs knowing]]></category>

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		<description><![CDATA[The difference between information and knowledge The deepest educational experiences that I&#8217;ve had all occurred at the school of hard knocks.  As a student in a traditional music school, I had blocks absorbing information that didn&#8217;t seem relevant to what I was doing because I didn&#8217;t see how it could relate to what I wanted to&#160;&#8230; <a href="http://guitarchitecture.org/2012/05/20/thinking-knowing-and-learning/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=guitarchitecture.org&#038;blog=8415177&#038;post=4702&#038;subd=guitarchitecture&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:center;"><span style="color:#000000;"><strong>The difference between information and knowledge</strong></span></p>
<p style="text-align:justify;"><span style="color:#000000;"><strong></strong><br />
The deepest educational experiences that I&#8217;ve had all occurred at the school of hard knocks.  As a student in a traditional music school, I had blocks absorbing information that didn&#8217;t seem relevant to what I was doing <span style="text-decoration:underline;">because I didn&#8217;t see <em>how</em> it could relate to what I wanted to do</span> (to be fair, this was also because most of the instructors I had were incapable to presenting the information in a way that showed how it could be adapted to individual styles).  </span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Much of the specific aspects of my style have come about from taking ideas or approaches that were interesting and finding ways to integrate them into what I do.  This might mean hearing a phrase or a chord progression and working it into my repertoire, or exploring unfamiliar ideas or new options in a solo or a compositional challenge.</span></p>
<p style="text-align:center;"><span style="color:#ffffff;"><strong>.</strong></span></p>
<p style="text-align:center;"><span style="color:#000000;"><strong>A big part of gaining information is knowing what questions to ask and finding the right people to initially answer them.</strong></span></p>
<p style="text-align:center;"><span style="color:#000000;"><strong>Gaining knowledge, however,  is knowing what question is asked, what the real question being asked is and answering them yourself.</strong></span></p>
<p style="text-align:justify;"><span style="color:#ffffff;"> .</span></p>
<p style="text-align:justify;"><span style="color:#000000;">I say this because while I can say, &#8220;If you&#8217;re looking for a Melodic Minor application &#8211; try playing a melodic minor scale from the b7 of a minor chord (i.e. Bb Melodic minor over a C minor chord)&#8221; to a student, this is just information.  <em>Knowledge</em> of the concept is evident when the student is improvising over a tune and gets to a C minor 7 chord and starts playing phrases that they hear from Bb melodic minor over the chord.  It comes after playing the scale over the chord, developing melodies and phrases based on the idea and learning it on a deeper level.  In other words, when the question is asked, &#8220;what do I play over this chord?&#8221; the player answers the question.</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:center;"><span style="color:#000000;"><strong>This is the difference between thinking and knowing.  </strong></span></p>
<p style="text-align:center;"><span style="color:#000000;">To <em>think</em> something, you only have to read it.  </span></p>
<p style="text-align:center;"><span style="color:#000000;">To <em>know</em> something, you have to experience it.</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:center;"><strong><span style="color:#000000;">Learning</span></strong></p>
<p style="text-align:center;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Learning then, is really a bridge between exposure to an idea and knowledge of that idea. In an over-simplified manner, I  see learning as a process like this:</span></p>
<ul>
<li><span style="color:#000000;">Exposure to an idea, &#8220;Did you know that you can do this?&#8221;</span></li>
</ul>
<ul>
<li><span style="color:#000000;">Exploration and  integration of that idea, &#8220;I&#8217;m trying to see how I can do this.&#8221;</span></li>
</ul>
<ul>
<li><span style="color:#000000;">Knowledge of an idea, &#8220;I&#8217;m doing this.&#8221;</span></li>
</ul>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:center;"><span style="color:#000000;"><strong>The Thinking Trap</strong></span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">In the process above, thinking occurs at every step between exposure and knowledge.  <strong>In other words, you can <em>think</em> something but <em>know</em> nothing about it.</strong>  This is where you get people writing scathing product reviews of things they&#8217;ve never owned or used based on manufacturer&#8217;s specs or people using dogmatic approaches to situations based on someone else&#8217;s &#8220;knowledge&#8221;.  </span><strong><span style="color:#000000;">It&#8217;s a perceptual trap to equate thinking and knowing something </span></strong><span style="color:#000000;">and for me, this has been a hard-fought and life long process of recognizing that differentiation, understanding it and integrating it but </span><span style="color:#000000;">perhaps posting this observation here will save some of you some time.  </span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">As always, thanks for reading!</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">-SC</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">For those of you who are interested, there&#8217;s some further clarification for how this relates to my pedagogical approach <a href="http://guitarchitecture.org/about/"><span style="text-decoration:underline;"><em><strong>here</strong></em></span></a>.</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">If you like this post you may also like:</span></p>
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<h3><a href="http://guitarchitecture.org/2012/02/15/the-perils-of-panaceas-and-instant-gratification/">The Perils of Panaceas and Instant Gratification</a></h3>
<h3><a href="http://guitarchitecture.org/2012/01/17/the-5-words-or-less-rule/">THE 5 WORDS OR LESS RULE</a>.</h3>
<h3><a href="http://guitarchitecture.org/2011/12/27/2012-how-not-to-repeat-the-mistakes-of-the-past-or-nothing-ever-got-done-with-an-excuse/">2012: HOW NOT TO REPEAT THE MISTAKES OF THE PAST (OR NOTHING EVER GOT DONE WITH AN EXCUSE)</a></h3>
<h3><a href="http://guitarchitecture.org/2011/12/25/a-holiday-thought-that-may-help-the-whole-year/">A HOLIDAY THOUGHT THAT MAY HELP THE WHOLE YEAR</a></h3>
<h3><a href="http://guitarchitecture.org/2011/12/16/on-talent-tenacity-and-self-definition/">ON TALENT, TENACITY AND SELF-DEFINITION</a></h3>
<h3><a href="http://guitarchitecture.org/2011/09/26/dont-be-afraid-of-the-work/">DON’T BE AFRAID OF THE WORK</a></h3>
<h3><a href="http://guitarchitecture.org/2011/09/21/a-tale-of-two-cities-%E2%80%93-or-a-lesson-on-managing-consumer-expectation/">“A Tale Of Two Cities” – Or A Lesson On Managing Consumer Expectation</a></h3>
<h3><a href="http://guitarchitecture.org/2011/09/16/a-couple-of-thoughts-of-productivity/">Some Observations On Inertia And A Cool Online App For Getting Things Done</a></h3>
<h3><span style="color:#ffffff;">.</span></h3>
<h3><a href="http://guitarchitecture.org/2011/07/26/music-business-201-selling-it-versus-selling-out/">MUSIC BUSINESS 201: SELLING IT VERSUS SELLING OUT</a></h3>
<h3><a href="http://guitarchitecture.org/2011/07/18/on-it-is-what-it-is/">On “It is what it is”</a></h3>
<h3><a href="http://guitarchitecture.org/2011/06/23/when-you-come-to-the-fork-in-the-road-take-it/" rel="bookmark">“When You Come To A Fork In The Road Take It”</a></h3>
<h3><span style="color:#ffffff;">.</span></h3>
<h3><a href="http://guitarchitecture.org/2011/06/16/circumnavigating-the-wall-you-just-hit/" rel="bookmark">Circumnavigating The Wall You Just Hit</a></h3>
<h3><strong><a href="http://guitarchitecture.org/2011/05/14/inspiration-vs-intimidation/">INSPIRATION VS. INTIMIDATION</a></strong></h3>
<h3><a href="http://guitarchitecture.org/2011/04/21/two-steps-back-or-setbacks-in-project-management/">TWO STEPS BACK OR SETBACKS IN PROJECT MANAGEMENT</a></h3>
<h3><a href="http://guitarchitecture.org/2011/02/11/now-is-the-time-of-the-content-creator/">NOW IS THE TIME OF THE CONTENT CREATOR</a></h3>
<h3><strong><a href="http://guitarchitecture.org/2011/02/04/the-american-idol-litmus-test/">THE AMERICAN IDOL LITMUS TEST</a></strong></h3>
<h3><span style="color:#ffffff;">.</span></h3>
<h3><a href="http://guitarchitecture.org/2011/01/26/the-power-of-inertia-or-know-your-flow/">The Power Of Inertia Or Know Your Flo</a>w</h3>
<h3><a href="http://guitarchitecture.org/2010/12/09/strong-opinions-are-like-strong-odors-or-speak-softly-and-carry-a-thick-skin/">STRONG OPINIONS ARE LIKE STRONG ODORS OR SPEAK SOFTLY AND CARRY A THICK SKIN</a></h3>
<h3><a href="http://guitarchitecture.org/2010/09/17/how-not-to-do-things-is-more-instructional-than-you-think/">THE INSTRUCTIONAL METHODOLOGY BEHIND “HOW NOT TO DO THINGS”</a></h3>
<h3><span style="color:#ffffff;">.</span></h3>
<h3><a href="http://guitarchitecture.org/2010/09/12/a-mans-got-to-know-his-limitations-or-limiting-options-is-a-key-to-productivity/">“A MAN’S GOT TO KNOW HIS LIMITATIONS” OR LIMITING OPTIONS IS A KEY TO PRODUCTIVITY</a></h3>
<h3><a href="http://guitarchitecture.org/2010/09/05/posession-is-910s-of-the-law-but-perception-is-everything-or-practicing-part-vii/">POSSESSION IS 9/10S OF THE LAW BUT PERCEPTION IS EVERYTHING OR PRACTICING PART VII</a></h3>
<h3><a href="http://guitarchitecture.org/2010/06/19/common-sense-is-not-so-common-or-the-internet-is-probably-wrong/">“COMMON SENSE IS NOT SO COMMON” OR WHY THE INTERNET IS PROBABLY WRONG</a></h3>
<h3><a href="http://guitarchitecture.org/2010/06/16/focus-music-and-the-big-picture-a-quote-to-consider/">FOCUS, MUSIC AND THE BIG PICTURE – A QUOTE TO CONSIDER</a></h3>
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<h3><a href="http://guitarchitecture.org/2010/05/22/the-limits-of-my-language-are-the-limits-of-my-world/">“THE LIMITS OF MY LANGUAGE ARE THE LIMITS OF MY WORLD”</a></h3>
<h3><a href="http://guitarchitecture.org/2010/05/16/deadlines-are-your-best-friend/">DEADLINES ARE YOUR BEST FRIEND</a></h3>
<h3><a href="http://guitarchitecture.org/2010/05/08/seeing-the-forest-instead-of-the-tree/">SEEING THE FOREST INSTEAD OF THE TREE</a></h3>
<h3><a href="http://guitarchitecture.org/2010/03/29/focus-music-and-the-marathon-mentality/">FOCUS, MUSIC AND THE MARATHON MENTALITY</a></h3>
<p style="text-align:center;"><span style="color:#000000;"><strong><br />
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		<title>The Music Industry Tailspin, Shark Tank And A Blackie Lawless Quote Showing Why It Doesn&#8217;t Matter</title>
		<link>http://guitarchitecture.org/2012/05/14/the-music-industry-tailspin-shark-tank-and-a-blackie-lawless-quote-showing-why-it-doesnt-matter/</link>
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		<pubDate>Mon, 14 May 2012 20:55:30 +0000</pubDate>
		<dc:creator>GuitArchitecture</dc:creator>
				<category><![CDATA[Music Business]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Death of the music industry]]></category>
		<category><![CDATA[music business]]></category>
		<category><![CDATA[Shark Tank Band mistakes]]></category>
		<category><![CDATA[tips for success]]></category>

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		<description><![CDATA[I saw a great article last week on Business Insider.com where Michael Degusta tore apart the Bain analysis of the global music industry turnover and replaced it with a revised analysis focusing on the recorded music industry revenue in the US with values adjusted for inflation.  Here&#8217;s what he came up with (based on the&#160;&#8230; <a href="http://guitarchitecture.org/2012/05/14/the-music-industry-tailspin-shark-tank-and-a-blackie-lawless-quote-showing-why-it-doesnt-matter/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=guitarchitecture.org&#038;blog=8415177&#038;post=4678&#038;subd=guitarchitecture&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:justify;"><span style="color:#000000;">I saw a great article last week on <a href="http://www.businessinsider.com/these-charts-explain-the-real-death-of-the-music-industry-2011-2)"><span style="text-decoration:underline;color:#000000;"><em><strong>Business Insider.com</strong></em></span></a> where Michael Degusta tore apart the Bain analysis of the global music industry turnover and replaced it with a revised analysis focusing on the recorded music industry revenue in the US with values adjusted for inflation.  Here&#8217;s what he came up with (based on the same RIAA data as the Bain report):</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<div id="attachment_4679" class="wp-caption aligncenter" style="width: 628px"><img class="size-full wp-image-4679" title="music-industry_adjusted" src="http://guitarchitecture.files.wordpress.com/2012/05/music-industry_adjusted.jpg?w=640" alt=""   /><p class="wp-caption-text"><span style="color:#000000;">Taken from Michael Degusta&#8217;s Business Insider article, &#8220;The Real Death of The Music Industry&#8221;. (http://www.businessinsider.com/these-charts-explain-the-real-death-of-the-music-industry-2011-2)</span></p></div>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Here are 3 interesting  (and big) observations from the DeGusta article:</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<ul>
<li style="text-align:justify;"><span style="color:#000000;"><strong>Individual spending is WAY down.</strong>  &#8221;10 years ago the average American spent almost 3 times as much on recorded music products as they do today&#8230;.26 years ago they spent almost twice as much as they do today.&#8221;</span></li>
</ul>
<ul style="text-align:justify;">
<li><span style="color:#000000;"><strong>The market model no longer reflects reality.</strong>  &#8221;[It] turns out that, somewhat unsurprisingly, the recording industry makes almost all their money from full-length albums [and] no one is buying full albums any more.&#8221;</span></li>
</ul>
<ul>
<li style="text-align:justify;"><strong><span style="color:#000000;">The new revenue streams can&#8217;t make up the difference in traditional sales.</span></strong><span style="color:#000000;">  &#8221;Downloaded albums &amp; singles have grown nicely, but we’ve already established that is not nearly enough to offset the loss of the physical equivalents&#8230;.two of the big new areas [or revenue], mobile and subscriptions, appear to both already be in decline&#8230;That only leaves internet &amp; satellite radio&#8230; Even if they maintain some solid growth, it still adds up to a pittance.&#8221;</span></li>
</ul>
<p><span style="color:#ffffff;">.</span></p>
<p style="text-align:center;"><strong><span style="color:#ffffff;"><span style="color:#000000;">Here are a few thoughts I have to add to this:</span>er</span></strong></p>
<p style="text-align:justify;"><span style="color:#000000;">1.  It seems many of these reports treat music production like a stagnant entity when the reality is that <strong>more people than ever are making music, selling music and performing music</strong>. <span style="text-decoration:underline;">So, as a starting point, it&#8217;s not only less revenue &#8211; it&#8217;s less revenue distributed over MANY more people!</span></span></p>
<p style="text-align:justify;"><span style="color:#000000;">2.  &#8221;<strong>Revenue&#8221; is a deceptive term</strong>.  Let&#8217;s couple the data with the fact that any online or mobile revenue is split between multiple parties.  So if your track sells for $.99 on Itunes &#8211; Apple gets $.30 right off the top.  Then the remaining $.69 is split between the label (if there is one) and the artist.  There&#8217;s a great chart <a href="http://www.informationisbeautiful.net/2010/how-much-do-music-artists-earn-online/"><span style="color:#000000;"><em><strong>here</strong></em></span></a> (and supporting data <a href="http://depthofprocessing.blogspot.com/2010/10/how-much-does-artist-make-on-itunes.html"><span style="color:#000000;"><em><strong>here</strong></em></span></a>) showing multiple approximations for artist revenue on multiple formats.  If you&#8217;re a solo artist &#8211; expect to pay taxes on the $.10 cents a song you&#8217;re likely to get as well).</span></p>
<p style="text-align:justify;"><span style="color:#000000;">3. <strong> There&#8217;s no accounting for who is purchasing this music.</strong>   Most of this data in this study seems to correlate to non-musicians buying music.</span>  <span style="color:#000000;">So for example &#8211; where the data shows that most people don&#8217;t buy full lengths &#8211; most musicians I know do.  The biggest music collectors I know are either active or former musicians.  So 10,000 people might be buying an Usher single but a thousand people downloading a 10-track full length on Itunes or Amazon is the same number of tracks.  As full lengths are often sold at deep discounts (Ever see those weekend $5 full length deals on Amazon?  I HAVE to wonder what an artist makes off of that!) artists are making even less on the full lengths than the singles!</span></p>
<p style="text-align:justify;"><span style="color:#000000;">4.  Since touring and recorded music sales have traditionally gone hand in hand &#8211; it&#8217;s deceptive (but not surprising) that the RIAA hasn&#8217;t included touring revenue into this figure.  To play Devil&#8217;s advocate here, even that figure would be extremely deceptive as it  wouldn&#8217;t show the number of clubs/bars that have closed or stopped paying for live music.  <strong>Outside of Clear Channel acts and venues, live revenue is down substantially for live bands and even bands with followings and merch are basically breaking even in a best case scenario on tour.</strong></span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:center;"><span style="color:#000000;"><strong>Shark Tank</strong></span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">After years of not watching any TV at all, I find myself watching several shows on HULU now and one of the few I look forward to is <em>Shark Tank</em> (which is ABC&#8217;s version of the BBC&#8217;s equally good <em>Dragon&#8217;s Den</em> which ran a few years ago).  The show basically involves entrepreneurs presenting business ideas to a group of investors (the sharks) for funding.  The entrepreneurs have to get at least all of the money they are asking for from the sharks or they walk away with nothing.  It&#8217;s a fascinating show to me for a number of reasons:</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<ol>
<li><span style="color:#000000;">It provides a unique vantage point of the mind of an investor.  In addition to market and ability to scale, the investors are also looking to invest in people as much as the product.</span></li>
<li><span style="color:#000000;">It provides an often uncomfortable opportunity to see the chasm between how passionately creative people who are fully invested emotionally and financially in their product view it in the market place versus how business people view it.</span></li>
</ol>
<p><span style="color:#ffffff;">.</span></p>
<p><span style="color:#000000;">There were 2 really interesting pitches on this past week&#8217;s show.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">In the first pitch &#8211; a producer came on with a rock trio looking for a $200,000 investment.  The band played the verse and chorus of a tune and the investors all dug the music but they had a hard time asking for an investment of that size for a 20% stake in the band that excluded publishing (duh).  They got an investment from Kevin O&#8217;Leary who threw out, &#8220;I like the band&#8230;I&#8217;ll make an investment for the hell of it &#8211; because that&#8217;s the business you&#8217;re in.  You&#8217;re in the crap shoot &#8216;who the hell know&#8217;s?&#8217; business. I&#8217;ll offer you $200,000 for 50% of everything.  Because I could lose $200,000 six months from now &#8211; no problem.  That&#8217;s the deal.  <strong>I&#8217;ve always wanted to have a rock band in my portfolio.</strong> <strong> I know it&#8217;s a stupid investment.  But it&#8217;s cool.</strong>  And I am not going to run the band.  I&#8217;m not going to tell you what song&#8217;s to write.  I&#8217;m giving you $200,000 but I want 50%&#8221;  </span></p>
<p style="text-align:justify;"><span style="color:#000000;">The producer countered with $300,000 for 40% Another shark, Robert Herjavec, came in on O&#8217;Leary&#8217;s offer as well saying, &#8220;For me this is a crap shoot&#8230;it&#8217;s a vanity play.  I&#8217;m a boring old computer guy.  <strong>Deep down I want to be a rock star.</strong>  I&#8217;ll throw some money in.&#8221;  So 2 sharks each kicking in 100k for a total of $200,000 for a 50% stake.  The band countered with 50% for $250,000 and neither side would budge so they walked out without the deal.  I had one thought as I watched the screen.</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">The band and their producer/manager are fucking idiots.</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Now I can guess the knee jerk reaction.   Someone&#8217;s going to say, &#8220;Well it&#8217;s still a win for the band because they&#8217;ll get exposure and they&#8217;ll get some royalties for playing their song on the show&#8230;&#8221; but it&#8217;s not $200,000 worth of royalties!  Mind you &#8211; I think the sharks were dumb here as well to even entertain the idea but the band appealed to their vanity and the 2 sharks suspended all of the economic indicators that would have gotten someone else selling a traditional product torn apart on the show.   </span></p>
<p style="text-align:justify;"><span style="color:#000000;">Minus the producer&#8217;s commission and taxes, that money still would have been enough to put the band in the studio and on the road for a while, and back in the studio.  When they needed more $ (and they most assuredly would) they could have gone back to the 2 sharks for more capital.   Oh and when the band broke up a year or two later &#8211; they&#8217;re still making royalties on money that someone else fronted!!  If you find any label willing to give your original blues rock trio $200,000 with no interest in creative control &#8211; let me know and I&#8217;ll negotiate the deal for you for a very fair fee. ; )</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">In the second interesting pitch, Billy Blanks Junior (son of the Tae-Bo creator) was pitching his own fitness line.  Despite having been homeless for a time (and obviously not receiving much help from his father), he and his wife have pulled themselves up, created a new product and had already gotten it professionally produced as a DVD and distributed to major retail chains.  Mark Cuban and Daymond John had interest in the idea provided that using the Billy Blanks Jr. name was no problem and that they could get a distribution deal with Zoomba.  Billy Junior said no to the deal because he misunderstood it and thought that they just wanted to sell his idea to Zoomba.  After Billy left, Daymond was so upset that Billy had shot himself in the foot that he went out after him and re-framed the deal to Billy and his wife to clarify it.  Daymond finally asked him, <strong>&#8220;Can you re-consider the deal?  Because you make me want to help you.&#8221;</strong>  And Billy Jr. (wisely in my opinion) took the deal.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Posturing for the camera?  Perhaps, but it struck me as sincere.  Watching Billy Jr&#8217;s story and his pitch I was rooting for the guy and wanted him to succeed as well.  Am I going to take one of his classes?  Not likely, but I&#8217;m telling his story here and someone somewhere else might also seek it out.  If I<span style="text-decoration:underline;">&#8216;m</span> retelling that story, a LOT of other people are doing so as well.  <strong>Word of mouth is the most powerful marketing tool on the planet!  Don&#8217;t make the mistake of under-estimating the power of any one person&#8217;s story (including your own) to affect other people!!</strong></span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:center;"><span style="color:#000000;"><strong>The Blackie Lawless &#8220;quote&#8221;</strong></span></p>
<p style="text-align:justify;"><span style="color:#000000;">In the title of this post, I talked about a quote from Blackie Lawless of the band <em>WASP</em>.  I have to parphrase here unfortunately as I don&#8217;t remember the quote verbatim but essentially he said, &#8220;If you <span style="text-decoration:underline;">want</span> to be in this business &#8211; get out now &#8211; because there are a dozen people waiting in line at any given moment to run you over and take your place.  This business has no need for people who <em>want</em> to be here &#8211; it only has spaces for people who <em>need</em> to be here.&#8221;  </span></p>
<p style="text-align:justify;"><span style="color:#000000;">If you <span style="text-decoration:underline;">need</span> to do something, it doesn&#8217;t matter what the stakes against you are.  You&#8217;re going to give it a shot.  And if you give it your best shot with 100% sincerity and execution, you will find other people who connect with it.  Billy Blanks Jr. got a deal because he had the skills and because he touched Daymond John.  It&#8217;s that simple.  <strong>If he hadn&#8217;t met him in person and had that personal connection, he wouldn&#8217;t have had that deal.  As an artist you need to connect with people, connecting with them live on <span style="text-decoration:underline;">your</span> terms (rather than them finding an mp3 link in the middle of multitasking 4 other things) is still the most efficient way to do that if you can pull it off live.</strong></span></p>
<p style="text-align:justify;"><span style="color:#000000;">Is it going to be harder to make a career now than it was 2o years ago?  Most definitely</span>.  <span style="color:#000000;"><strong>People are always going to want music but how you get paid is increasingly going to become an issue.</strong> I imagined corporate employment (billed as sponsorship) back around 2001 as being a viable outlet for musicians, but looking at things like Elance and seeing the laughable rates people want to pay for work &#8211; I&#8217;m now thinking now that it looks like it&#8217;s going to be virtual sweatshops (multiple streams of microscopic revenue and constant output) for a lot of musicians out there for the forseeable future.  I view that as probable rather than as bad news, <span style="text-decoration:underline;"><strong>but for those of you looking for a career as a working musician, the thing that&#8217;s going to make the difference for your &#8220;success&#8221; is what you bring to the table both in terms of content, connection and conviction.</strong></span>  </span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:center;"><strong>The Diamond Dave &#8220;quote&#8221;</strong></p>
<p style="text-align:justify;"><span style="color:#000000;">Regarding conviction and tenacity, David Lee Roth once had a quote about practicing where he said that <span style="text-decoration:underline;">you have to have that internal fire</span> because when you&#8217;re on your 5th straight hour of practicing and you still don&#8217;t have it down, without that fire you&#8217;ll quit rather than keep working through that threshold.  Now I don&#8217;t recommend practicing anything for 5 hours non-stop in a row without a break, but that fire in your belly to push harder is your best friend.  It not only nourishes you &#8211; but it nourishes the music, other people and your career &#8211; even when the old music business model is collapsing all around you.</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Keep your chin up and your ears and eyes open!  And as always, thanks for reading!</span></p>
<p style="text-align:justify;"><span style="color:#000000;">-SC</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
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		<title>New Interview With Miroslav Tadic, Technical Difficulties And What&#8217;s Next..</title>
		<link>http://guitarchitecture.org/2012/05/10/new-interview-with-miroslav-tadic-technical-difficulties-and-whats-next/</link>
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		<pubDate>Thu, 10 May 2012 16:28:19 +0000</pubDate>
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		<description><![CDATA[Hey everyone, As I write this I&#8217;m brushing my teeth and getting ready fro a trek to Midtown to find out how bad the Logic Board blow out on my Macbook is. Since this book holds my recording and notation software and a number of other things needed on a daily basis by me &#8211;&#160;&#8230; <a href="http://guitarchitecture.org/2012/05/10/new-interview-with-miroslav-tadic-technical-difficulties-and-whats-next/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=guitarchitecture.org&#038;blog=8415177&#038;post=4673&#038;subd=guitarchitecture&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:justify;"><span style="color:#000000;">Hey everyone,</span></p>
<p style="text-align:justify;"><span style="color:#000000;">As I write this I&#8217;m brushing my teeth and getting ready fro a trek to Midtown to find out how bad the Logic Board blow out on my Macbook is.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Since this book holds my recording and notation software and a number of other things needed on a daily basis by me &#8211; this is a bit of a problem.  Interestingly enough on a recent Joe Gore post, I was talking about the fact that one reason I&#8217;ve stuck with Line 6 is because I like the idea of dedicated hardware.  If my only rig was a laptop rig, and I was out on the road &#8211; I would SOL right now even with time machine.  I like having a hardware unit that only does one thing.  They tend to last a lot longer over the long haul.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">At any rate, as I hijack my wife&#8217;s laptop for a moment to type this &#8211; here&#8217;s a list of what&#8217;s going on and what&#8217;s coming up:</span></p>
<ul style="text-align:justify;">
<li style="text-align:justify;"><span style="color:#000000;">My 16,000 + word interview with Miroslav Tadic is up online (and you can read it <span style="text-decoration:underline;"><em><strong><a href="http://www.guitar-muse.com/interview-with-miroslav-tadic-part-two-4655"><span style="color:#000000;text-decoration:underline;">here</span></a></strong></em></span>).  You will probably need to read it over 4-5 sessions but I assure you that his thoughts on topics like repertoire, phrasing and pedagogy are alone worth the price of admission.  He talks about a few things in the interview that I&#8217;ve never heard any other musician going into &#8211; so I highly recommend it. (Oh and pick up his new cd as well &#8211; it&#8217;s really great!)</span></li>
</ul>
<ul style="text-align:justify;">
<li><span style="color:#000000;">A 2-part one note per string scale series is in the works.  It&#8217;s an adaptive Shawn Lane lesson that I think you&#8217;ll get something useful out of!   Some new mode lessons are on their way a well.</span></li>
</ul>
<ul style="text-align:justify;">
<li><span style="color:#000000;">Some exciting things coming next week as well.  Depending on how long this technical setback has me sidelined &#8211; expect a series of music business/motivational/personal development posts in the days and weeks ahead.</span></li>
</ul>
<p><span style="color:#ffffff;">.</span></p>
<p><span style="color:#000000;">Alright &#8211; off to the Apple store.  Please wish me luck!</span></p>
<p><span style="color:#000000;">As always, thanks for reading and thanks for your support!</span></p>
<p>-SC</p>
<p style="text-align:justify;">
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		<title>New Guitar-Muse Post On Video Game Session Playing Is Up Online</title>
		<link>http://guitarchitecture.org/2012/05/03/new-guitar-muse-post-on-video-game-session-playing-is-up-online/</link>
		<comments>http://guitarchitecture.org/2012/05/03/new-guitar-muse-post-on-video-game-session-playing-is-up-online/#comments</comments>
		<pubDate>Thu, 03 May 2012 15:10:29 +0000</pubDate>
		<dc:creator>GuitArchitecture</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Updates]]></category>
		<category><![CDATA[Composer Mike Reagan]]></category>
		<category><![CDATA[God of War video game session]]></category>
		<category><![CDATA[Mandorla Autumn release]]></category>
		<category><![CDATA[Ridgely Snow Old Coats and Hats]]></category>
		<category><![CDATA[Trials Evolution come alive]]></category>
		<category><![CDATA[Trials Evolution guitar]]></category>
		<category><![CDATA[Video Game sessions]]></category>

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		<description><![CDATA[Hi Everyone, Just a quick update.  I recently contributed an article to Guitar-Muse about my experiences playing on some video game sessions for composer Mike Reagan.  You can read all about it (and some tips for breaking into and getting through that session work) here.  I&#8217;m also working with Miroslav Tadic to finish up some&#160;&#8230; <a href="http://guitarchitecture.org/2012/05/03/new-guitar-muse-post-on-video-game-session-playing-is-up-online/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=guitarchitecture.org&#038;blog=8415177&#038;post=4670&#038;subd=guitarchitecture&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:justify;"><span style="color:#000000;">Hi Everyone,</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Just a quick update.  I recently contributed an article to Guitar-Muse about my experiences playing on some video game sessions for composer Mike Reagan.  You can read all about it (and some tips for breaking into and getting through that session work) <a href="http://www.guitar-muse.com/tales-from-video-game-recording-sessions-and-some-tips-on-breaking-into-the-scene-4787"><span style="color:#000000;"><em><strong>here</strong></em></span></a>.  I&#8217;m also working with Miroslav Tadic to finish up some fine details of the 16,000 + word interview (!!) I did with him last year.  Also look for a new player profile series starting with Ridgely Snow (and his <em>Old Coats and Hats</em> recording) in late May/early June.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">The Mandorla release I&#8217;m playing on is supposed to get released in May/June sometime.  I&#8217;ll post more details when I have it.  Rough Hewn Trio tracks should be done sone and I&#8217;m collecting material for that acoustic ep I&#8217;ve been threatening to do forever.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Some cool lesson posts coming up soon as well.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Thanks for reading!</span></p>
<p style="text-align:justify;">
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		<title>Hot Rodding Your Minor Arpeggios &#8211; Or A Little Theory Goes A Long Ways</title>
		<link>http://guitarchitecture.org/2012/04/30/hot-rodding-your-minor-arpeggios-or-a-little-theory-goes-a-long-ways/</link>
		<comments>http://guitarchitecture.org/2012/04/30/hot-rodding-your-minor-arpeggios-or-a-little-theory-goes-a-long-ways/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 13:57:19 +0000</pubDate>
		<dc:creator>GuitArchitecture</dc:creator>
				<category><![CDATA[Applied Theory]]></category>
		<category><![CDATA[Lessons]]></category>
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		<category><![CDATA[Scott Collins Guitar]]></category>
		<category><![CDATA[sonic visualization]]></category>
		<category><![CDATA[fretboard visualization]]></category>
		<category><![CDATA[Modal Arpeggios]]></category>
		<category><![CDATA[Guitar Mode Lesson]]></category>
		<category><![CDATA[online guitar lessons]]></category>
		<category><![CDATA[GuitArchitect's Guide To Modes]]></category>
		<category><![CDATA[guitar arpeggios]]></category>
		<category><![CDATA[7th chord arpeggios]]></category>
		<category><![CDATA[5-string arpeggio]]></category>
		<category><![CDATA[sweep arpeggio]]></category>
		<category><![CDATA[Modifying Arpeggios]]></category>

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		<description><![CDATA[Hey everyone! This post is tangentially related to the Modal Arpeggio posts that I&#8217;ve put online so I&#8217;ve adapted the title just like I&#8217;m going to be adapting the arpeggios in the post. .  &#8221;Minor minor on the wall&#8230;.&#8221; Let&#8217;s look at a 5-string A minor arpeggio: . . Now there&#8217;s nothing wrong with this&#160;&#8230; <a href="http://guitarchitecture.org/2012/04/30/hot-rodding-your-minor-arpeggios-or-a-little-theory-goes-a-long-ways/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=guitarchitecture.org&#038;blog=8415177&#038;post=4641&#038;subd=guitarchitecture&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:justify;"><span style="color:#000000;">Hey everyone!</span></p>
<p style="text-align:justify;"><span style="color:#000000;">This post is tangentially related to the Modal Arpeggio posts that I&#8217;ve put online so I&#8217;ve adapted the title just like I&#8217;m going to be adapting the arpeggios in the post.</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:center;"><strong><span style="color:#000000;"> &#8221;Minor minor on the wall&#8230;.&#8221;</span></strong></p>
<p style="text-align:justify;"><span style="color:#000000;">Let&#8217;s look at a 5-string A minor arpeggio:</span></p>
<p style="text-align:justify;"><a href="http://guitarchitecture.files.wordpress.com/2012/04/a-minor-arpeggio.jpg"><img class="aligncenter size-full wp-image-4650" title="A minor arpeggio" src="http://guitarchitecture.files.wordpress.com/2012/04/a-minor-arpeggio.jpg?w=640&h=187" alt="" width="640" height="187" /></a></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><iframe width="100%" height="166" scrolling="no" frameborder="no" src="http://w.soundcloud.com/player/?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F44836468&amp;"></iframe></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Now there&#8217;s nothing wrong with this form.  But I find that a lot of people practice this arpeggio ascending and descending and then when it&#8217;s time to play over an A minor chord guess how they play it?</span></p>
<p style="text-align:justify;"><span style="color:#000000;">There was a time in the &#8217;80&#8242;s where just cycling an A minor arpeggio over an A minor chord would cut it, but now it&#8217;s (yawn) boring.  So what can we do to make it more interesting?</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:center;"><strong><span style="color:#000000;">Start with the Top Side</span></strong></p>
<p style="text-align:center;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">In a <a href="http://guitarchitecture.org/2011/01/11/recycling-chords-part-ii-triad-transformation/"><em><strong><span style="text-decoration:underline;">previous post</span></strong></em></a>, I talked about modifying triads to get more complex sounds.  In this lesson I&#8217;ll apply that to arpeggios.</span></p>
<p><span style="color:#000000;">The following is a map of alterations to show how chord tones can be modified to create other sounds.</span></p>
<p><span style="color:#ffffff;">.</span></p>
<p><a href="http://guitarchitecture.files.wordpress.com/2011/01/chord-transformation-chart-ii.jpg"><img class="aligncenter" title="Chord Transformation Chart II" src="http://guitarchitecture.files.wordpress.com/2011/01/chord-transformation-chart-ii.jpg?w=574&h=691" alt="" width="574" height="691" /></a></p>
<p><span style="color:#ffffff;">.</span></p>
<p style="text-align:center;"><span style="color:#000000;">So with any triad:</span></p>
<p style="text-align:center;"><span style="color:#000000;"><strong>The root of the chord can be lowered to the 7 or raised to the 9</strong></span></p>
<div style="text-align:center;"><span style="color:#000000;"><strong>The third of the chord can be lowered to the 9 or raised to the 11</strong></span></div>
<p style="text-align:center;"><span style="color:#000000;"><strong>The fifth of the chord can be lowered to the 11 or raised to the 13</strong></span></p>
<p><span style="color:#ffffff;"> .</span></p>
<p style="text-align:center;"><span style="color:#000000;"><strong>In this manner, a triad can be altered into almost any other functional chord.</strong></span></p>
<div><span style="color:#ffffff;"><strong>.</strong></span></div>
<div><span style="color:#000000;">Let&#8217;s apply this to a minor arpeggio.</span></div>
<p style="text-align:justify;"><span style="color:#000000;">In the case of A minor I&#8217;m going to change the C on the high E string to B.  This creates an A minor (add 9) sound.</span></p>
<p style="text-align:justify;"> <a href="http://guitarchitecture.files.wordpress.com/2012/04/a-minor-9-arpeggio.jpg"><img class="aligncenter size-full wp-image-4649" title="A minor 9 Arpeggio" src="http://guitarchitecture.files.wordpress.com/2012/04/a-minor-9-arpeggio.jpg?w=640&h=148" alt="" width="640" height="148" /></a></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><iframe width="100%" height="166" scrolling="no" frameborder="no" src="http://w.soundcloud.com/player/?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F44836253&amp;"></iframe></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">This is already a more interesting sound over an A minor chord to my ears.  But cycling the top notes of the arpeggio creates an interesting arpeggio sequence along the lines of something Tosin Abasi of Animals For Leaders might cycle (Try combining this lick with the one before it to se what I mean).</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><a href="http://guitarchitecture.files.wordpress.com/2012/04/a-minor-9-seq-arpeggio.jpg"><img class="aligncenter size-full wp-image-4648" title="A minor 9 seq arpeggio" src="http://guitarchitecture.files.wordpress.com/2012/04/a-minor-9-seq-arpeggio.jpg?w=640&h=160" alt="" width="640" height="160" /></a></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><iframe width="100%" height="166" scrolling="no" frameborder="no" src="http://w.soundcloud.com/player/?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F44836379&amp;"></iframe></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:center;"><span style="color:#000000;"><strong>Going under the Hood</strong></span></p>
<p style="text-align:justify;"><span style="color:#ffffff;"> .</span></p>
<p style="text-align:justify;"><span style="color:#000000;">This modification idea can be applied to any of the notes of the arpeggio, but for a moment let&#8217;s go in the opposite direction.  </span></p>
<p style="text-align:justify;"><span style="color:#000000;">In <span style="text-decoration:underline;"><em><strong><a href="http://guitarchitecture.org/2012/04/03/the-guitarchitects-guide-to-modes-part-12-getting-into-modal-arpeggios-superimpostion/"><span style="color:#000000;text-decoration:underline;">the previous post</span></a></strong></em></span> I talked about superimposing arpeggios.  Here I&#8217;ll take the same arpeggio form and drop the low note.  </span></p>
<p style="text-align:justify;"><span style="color:#000000;">Instead of stacking ascending thirds  like so: </span></p>
<p style="text-align:justify;"><span style="color:#000000;">A [up a 3rd] </span></p>
<p style="text-align:justify;"><span style="color:#000000;">C [up a 3rd] </span></p>
<p style="text-align:justify;"><span style="color:#000000;">E</span></p>
<p style="text-align:justify;"><span style="color:#000000;">I&#8217;m going to go a 3rd <span style="text-decoration:underline;">below</span> A to F.  In this example I hammer on the 2nd note and then play the rest with sweep picking.</span></p>
<p style="text-align:justify;"><a href="http://guitarchitecture.files.wordpress.com/2012/04/f-major-7-sharp-11.jpg"><img class="aligncenter size-full wp-image-4647" title="F major 7 sharp 11" src="http://guitarchitecture.files.wordpress.com/2012/04/f-major-7-sharp-11.jpg?w=640&h=161" alt="" width="640" height="161" /></a></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><iframe width="100%" height="166" scrolling="no" frameborder="no" src="http://w.soundcloud.com/player/?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F44836922&amp;"></iframe></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Over F, these notes become:</span></p>
<p style="text-align:justify;"><span style="color:#000000;">F (Root), A (Major 3rd), C (5th), E (Major 7th) and B (#11) or F Maj7 #11.</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Using F# instead:</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><a href="http://guitarchitecture.files.wordpress.com/2012/04/f-sharp-minor-seven-flat-5-add-11.jpg"><img class="aligncenter size-full wp-image-4646" title="F sharp minor seven flat 5 add 11" src="http://guitarchitecture.files.wordpress.com/2012/04/f-sharp-minor-seven-flat-5-add-11.jpg?w=640&h=159" alt="" width="640" height="159" /></a></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><iframe width="100%" height="166" scrolling="no" frameborder="no" src="http://w.soundcloud.com/player/?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F44837034&amp;"></iframe></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">These notes then become:</span></p>
<p style="text-align:justify;"><span style="color:#000000;">F# (Root), A (Minor 3rd), C ( flat 5th), E (minor 7th) and B (11) or F Minor 7 b5 (add #11).</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">You could also make to low note G on the 10th fret for an A minor 9 sound (starting from the b7 &#8211; G) or make the low note an E which creates a A minor (add 9) arpeggio starting from the 5th.</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">For now, let&#8217;s stick with the F major 7 (add #11).  If we stack another 3rd below the F, we get D which creates a D minor 9 (add 13) sound. </span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><a href="http://guitarchitecture.files.wordpress.com/2012/04/d-minor-9-add-13-arpeggio-1.jpg"><img class="aligncenter size-full wp-image-4644" title="D minor 9 add 13 arpeggio 1" src="http://guitarchitecture.files.wordpress.com/2012/04/d-minor-9-add-13-arpeggio-1.jpg?w=640&h=171" alt="" width="640" height="171" /></a></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:center;"><span style="color:#000000;"><iframe width="100%" height="166" scrolling="no" frameborder="no" src="http://w.soundcloud.com/player/?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F44836566&amp;"></iframe></span></p>
<p style="text-align:center;"><span style="color:#000000;"> </span></p>
<p style="text-align:justify;"><span style="color:#000000;">The natural 13 with the minor 9 is truly a Dorian modal arpeggio sound.  To play a simplified version -  just play the F major 7 (#11) arpeggio above over a d minor chord.</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">In the following example, I&#8217;ve added an open A string to the F major 7 (add #11) arpeggio.  Try playing this as a repeating figure which changing chords over the top of it.  It might give you a new song idea!</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><a href="http://guitarchitecture.files.wordpress.com/2012/04/f-maj-7-add-11.jpg"><img class="aligncenter size-full wp-image-4642" title="F maj 7 add 11" src="http://guitarchitecture.files.wordpress.com/2012/04/f-maj-7-add-11.jpg?w=640&h=179" alt="" width="640" height="179" /></a></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><iframe width="100%" height="166" scrolling="no" frameborder="no" src="http://w.soundcloud.com/player/?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F44836811&amp;"></iframe></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Hopefully this has given you some ideas and some new things to work on.  In the next lesson post, we get back into modes and get deeper into the individual modes.</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Thanks for reading and I hope this helps!  </span></p>
<p style="text-align:justify;"><span style="color:#000000;">-SC</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">PS If you like this post you may also like:</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<h3><a href="http://guitarchitecture.org/2012/03/23/the-guitarchitects-guide-to-chord-scales-is-out-now-as-well-as-the-new-4-book-pdf-bundle/">THE GUITARCHITECT’S GUIDE TO CHORD SCALES IS OUT NOW (AS WELL AS THE NEW 4-BOOK PDF BUNDLE!)</a></h3>
<p><span style="color:#ffffff;">.</span></p>
<h3><a href="http://guitarchitecture.org/2011/11/30/the-modal-microscope-and-a-sequenced-arpeggio-approach/">The Modal Microscope And A Sequenced Arpeggio Approach</a></h3>
<h3><a href="http://guitarchitecture.org/2011/10/28/slash-and-burn-creating-more-complex-sounds-with-slash-chords/">Slash and Burn – Creating More Complex Sounds With Slash Chords</a></h3>
<p><span style="color:#ffffff;">.</span></p>
<h3><a href="http://guitarchitecture.org/2011/12/18/creating-chords-and-lines-from-any-scale-a-harmonic-combinatorics-lesson/">CREATING CHORDS AND LINES FROM ANY SCALE – A HARMONIC COMBINATORICS / SPREAD VOICINGS LESSON</a></h3>
<h3><a href="http://guitarchitecture.org/2011/12/11/augment-your-knowledge-sonic-shapes-and-getting-more-from-augmented-chords/">AUGMENT YOUR KNOWLEDGE: SONIC SHAPES AND GETTING MORE FROM AUGMENTED CHORDS</a></h3>
<h3><a href="http://guitarchitecture.org/2011/10/28/slash-and-burn-creating-more-complex-sounds-with-slash-chords/">Slash and Burn – Creating More Complex Sounds With Slash Chords</a></h3>
<p><span style="color:#ffffff;">.</span></p>
<h3><a href="http://guitarchitecture.org/2011/04/19/getting-hipness-from-a-major-triad-or-more-chord-recycling-part-3/">GETTING HIPNESS FROM A MAJOR TRIAD OR MORE CHORD RECYCLING PART 3</a></h3>
<h3><a href="http://guitarchitecture.org/2011/04/04/getting-hipness-from-a-major-triad-or-more-chord-recycling-part-2/">Getting Hipness From A Major Triad Or More Chord Recycling Part 2</a></h3>
<h3><a href="http://guitarchitecture.org/2011/03/31/getting-hipness-from-a-major-triad-or-more-chord-recycling-part-1/">GETTING HIPNESS FROM A MAJOR TRIAD OR MORE CHORD RECYCLING PART 1</a></h3>
<h3><span style="color:#ffffff;">.</span></h3>
<h3><a href="http://guitarchitecture.org/2011/01/11/recycling-chords-part-ii-triad-transformation/">RECYCLING CHORDS PART II: TRIAD TRANSFORMATION</a></h3>
<h3><a href="http://guitarchitecture.org/2011/01/05/recycling-chords-part-i-or-wheres-the-root/">RECYCLING CHORDS PART I OR WHERE’S THE ROOT?</a></h3>
<h3><a href="http://guitarchitecture.org/2010/10/20/recycling-shapes-or-modular-arpeggios-for-fun-and-profit/">RECYCLING SHAPES OR MODULAR ARPEGGIOS FOR FUN AND PROFIT</a></h3>
<h3><span style="color:#ffffff;">.</span></h3>
<h3><a href="http://guitarchitecture.org/2011/04/28/some-useful-online-practice-tools/">Some Useful Online Practice Tools</a></h3>
<h3><a href="http://guitarchitecture.org/2010/09/05/posession-is-910s-of-the-law-but-perception-is-everything-or-practicing-part-vii/">POSSESSION IS 9/10S OF THE LAW BUT PERCEPTION IS EVERYTHING OR PRACTICING PART VII</a></h3>
<h3><a href="http://guitarchitecture.org/2010/08/26/testing-your-vocabulary-or-practicing-part-vi/">TESTING YOUR VOCABULARY OR PRACTICING PART VI</a></h3>
<h3><a href="http://guitarchitecture.org/2010/08/02/practice-what-you-play-or-practicing-part-v/">PRACTICE WHAT YOU PLAY OR PRACTICING PART V</a></h3>
<p><span style="color:#ffffff;">.</span></p>
<h3><a href="http://guitarchitecture.org/2010/06/08/definitions-and-documents-or-practicing-part-iv/">DEFINITIONS AND DOCUMENTS OR PRACTICING PART IV</a></h3>
<h3><a href="http://guitarchitecture.org/2010/04/27/tension-and-the-soda-can-or-practicing-part-iii/">TENSION AND THE SODA CAN OR PRACTICING PART III</a></h3>
<h3><a href="http://guitarchitecture.org/2010/04/23/proper-posture-is-required-for-proper-performance-practicing-part-ii/">PROPER POSTURE IS REQUIRED FOR PROPER PERFORMANCE – PRACTICING PART II</a></h3>
<h3><a href="http://guitarchitecture.org/2010/04/21/practice-makes-better-aka-practicing-part-i/">PRACTICE MAKES BETTER AKA PRACTICING PART I</a></h3>
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		<title>Update &#8211; New Guitar-Muse Soloing Article, New Tracks Et More!</title>
		<link>http://guitarchitecture.org/2012/04/25/update-new-guitar-muse-soloing-article-new-tracks-et-more/</link>
		<comments>http://guitarchitecture.org/2012/04/25/update-new-guitar-muse-soloing-article-new-tracks-et-more/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 13:14:24 +0000</pubDate>
		<dc:creator>GuitArchitecture</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Updates]]></category>
		<category><![CDATA[Guitar-Muse Lesson]]></category>
		<category><![CDATA[Mandorla Autumn]]></category>
		<category><![CDATA[Scott Collins Guitar]]></category>
		<category><![CDATA[Soloing article]]></category>
		<category><![CDATA[Trials Evolution come alive]]></category>
		<category><![CDATA[Trials Evolution guitar]]></category>

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		<description><![CDATA[Hi Everyone! I just wrote an &#8220;instructional&#8221; post for Guitar-Muse about soloing that&#8217;s coming more from a self-pedagogical/ philosophical/ motivational standpoint but talks about the factors determining when a song needs a solo and how to develop your own voice when soloing.   It works off of some of the ideas I&#8217;ve written about here&#160;&#8230; <a href="http://guitarchitecture.org/2012/04/25/update-new-guitar-muse-soloing-article-new-tracks-et-more/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=guitarchitecture.org&#038;blog=8415177&#038;post=4633&#038;subd=guitarchitecture&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><span style="color:#000000;">Hi Everyone!</span></p>
<p style="text-align:justify;"><span style="color:#000000;">I just wrote an &#8220;instructional&#8221; post for Guitar-Muse about soloing that&#8217;s coming more from a self-pedagogical/ philosophical/ motivational standpoint but talks about the factors determining when a song needs a solo and how to develop your own voice when soloing.   It works off of some of the ideas I&#8217;ve written about here and you can read that <span style="text-decoration:underline;"><a href="http://www.guitar-muse.com/pragmatic-guitar-soloing-soloing-tips-that-are-actually-useful-4734"><span style="color:#000000;text-decoration:underline;"><em><strong>here</strong></em></span></a></span>.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">For those of you into the RedLnyx Trials games &#8211; you can hear me playing a solo on a track called &#8220;Come Alive &#8221; on the new <em>Trials Evolution</em> game.  There&#8217;s a video for that <a href="http://www.youtube.com/watch?v=N4gL3LeJoVk"><span style="text-decoration:underline;"><em><strong>here</strong></em></span></a>.  The solo starts at 1:26 or so and followed some directorial cues for what they wanted for the solo.  I&#8217;ll have a post about my video game recording experiences up next week.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">I&#8217;ve mentioned Manrico Montero&#8217;s awesome <a href="http://www.mandorla.com.mx/"><span style="text-decoration:underline;"><em><strong>Mandorla label</strong></em></span></a> before, but I&#8217;ve just sent a new soundscape track off to him for an Autumn-themed net release.</span> <span style="color:#000000;"> I have no idea how my field recording gone awry track will fit &#8211; the text for the track is:</span></p>
<blockquote>
<p style="text-align:justify;"><span style="color:#000000;">&#8220;The ground grows cold</span></p>
<p style="text-align:justify;"><span style="color:#000000;">the sky holds it&#8217;s breath</span></p>
<p style="text-align:justify;"><span style="color:#000000;">in Autumn the bill comes due.&#8221;</span></p>
</blockquote>
<p style="text-align:justify;"><span style="color:#000000;">so it may be ambient soundscapes &#8211; but it&#8217;s not new age by any means!  No word on release date for that yet.</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">More reviews on the way.  I have a new set of monitors that I dig for the price range and I&#8217;m working with a beta version of the new Scuffham Amp update for a forthcoming review (early verdict &#8211; it&#8217;s cool!) More online lessons are also on the way.  I&#8217;m trying to get rough hewn tracks out the door and working on tracks for a new project.</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Finally, I&#8217;ve gotten a lot of really kind comments from people about the <em>GuitArchitect&#8217;s</em>&#8230; book series and I wanted to thank everyone for their support.  I&#8217;m happy that the books are out there and that people are getting something useful from them!</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Thanks again!</span></p>
<p style="text-align:justify;"><span style="color:#000000;">-SC</span></p>
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		<title>&#8220;It only takes one apple&#8221; or why customer service matters</title>
		<link>http://guitarchitecture.org/2012/04/18/it-only-takes-one-apple-or-why-customer-service-matters/</link>
		<comments>http://guitarchitecture.org/2012/04/18/it-only-takes-one-apple-or-why-customer-service-matters/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 17:22:59 +0000</pubDate>
		<dc:creator>GuitArchitecture</dc:creator>
				<category><![CDATA[Insane ranting]]></category>
		<category><![CDATA[Music Business]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Customer Service tips]]></category>
		<category><![CDATA[Digitech customer service]]></category>
		<category><![CDATA[Digitech Space Station]]></category>
		<category><![CDATA[Line 6 customer service]]></category>
		<category><![CDATA[Managing consumer exectation]]></category>
		<category><![CDATA[Tips for working guitarists]]></category>
		<category><![CDATA[Xp300]]></category>

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		<description><![CDATA[Hello everyone! I&#8217;ve written before about my recent relocation, but I had something come up in the move that highlights the importance of every contact we have with other people.  The Digitech Space Station The XP-300 is one of my favorite effect pedals of all time.  The A/D/A wasn&#8217;t great, and it was the exact&#160;&#8230; <a href="http://guitarchitecture.org/2012/04/18/it-only-takes-one-apple-or-why-customer-service-matters/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=guitarchitecture.org&#038;blog=8415177&#038;post=4618&#038;subd=guitarchitecture&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:justify;"><span style="color:#000000;">Hello everyone!</span></p>
<p style="text-align:justify;"><span style="color:#000000;">I&#8217;ve written before about my recent relocation, but I had something come up in the move that highlights the importance of every contact we have with other people. </span></p>
<p style="text-align:center;"><strong><span style="color:#000000;">The Digitech Space Station</span></strong></p>
<p style="text-align:justify;"><span style="color:#000000;">The XP-300 is one of my favorite effect pedals of all time.  The A/D/A wasn&#8217;t great, and it was the exact opposite of transparent in the signal chain.  It had 30-some presets and none of the parameters on any of them were edit-able.  So on paper  it wasn&#8217;t a great pedal but it actually had some great fx.  In addition to some nice swell sounds (you can hear it here on this Visible Inc. track)</span></p>
<p style="text-align:justify;"><iframe width="100%" height="166" scrolling="no" frameborder="no" src="http://w.soundcloud.com/player/?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F18969419&amp;"></iframe></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">It had some filter sounds that ranged from wild to really musical:</span></p>
<p style="text-align:justify;"><iframe width="100%" height="166" scrolling="no" frameborder="no" src="http://w.soundcloud.com/player/?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F18972752&amp;"></iframe></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">and some really cool reverse sounds.  This is from an unreleased TubTime session and a good lesson on how not to solo over a static tonic in 7.  Geoff Chase is killing on drums on all the Tubtime stuff &#8211; so a big shout out to him.  Spacestation is in the beginning and the overplaying starts around  1:09.  (As an FYI &#8211; If I remember correctly this is a Ernie ball volume pedal, Big Muff Pi, Space Station and a Guyatone MD-2 run through a Fender 4&#215;10 Deville.)</span></p>
<p style="text-align:justify;"><iframe width="100%" height="166" scrolling="no" frameborder="no" src="http://w.soundcloud.com/player/?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F43546886&amp;"></iframe></p>
<p style="text-align:justify;"><span style="color:#000000;">And finally some nice pre-whammy pedal glitch stuff as well (this is actually excerpted from the same piece as the solo above!)</span></p>
<p style="text-align:justify;"><iframe width="100%" height="166" scrolling="no" frameborder="no" src="http://w.soundcloud.com/player/?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F43547203&amp;"></iframe></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Alright &#8211; anyway I used it A LOT for a number of years and even when I went to line 6 and laptop rigs it and a volume pedal were often the only external pedals I&#8217;d have in the signal chain.  The problem was the power supply connection got a little funky from velcroing it to my pedal board and it started to die on me on various gigs.  So it&#8217;s been sitting in a &#8220;to do&#8221; pile while I hoped that Digitech would get smart and just release the code as an AU or a VST.  (I say get smart because when a pedal sells for 3-400 dollars on ebay there&#8217;s clearly a market for it still &#8211; so if you already have the code it&#8217;s really not that challenging to port it over to a shell and make some money off of it.  But I digress with an aside about quibbles with Digitech&#8217;s marketing concept).</span></p>
<p style="text-align:justify;"><span style="color:#000000;">During the packing for the move, I had to make a number of decisions about what I was willing to get rid of as I simply couldn&#8217;t afford to mail everything.  When I came across the pedal &#8211; I went online and read a series of posts that said that Digitech would replace the power supplies for a flat fee of $30-$40 (I don&#8217;t remember what it was) so I called the repair center.  I had previously gotten an RMA for a GNX and they did a good job of turning it around so I didn&#8217;t expect any problems this time. It took a while to get transferred to the right department but I finally got someone on the phone.</span></p>
<blockquote>
<p style="text-align:justify;"><span style="color:#000000;">Digitech: &#8220;Yeah?&#8221;</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Me: &#8220;I&#8217;m sorry I just got transferred here &#8211; is this the repair center?&#8221;</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Digitech: &#8220;Oh&#8230;yeah it is.  What do you need to get repaired?&#8221;</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Me: &#8220;I just have a power supply on an XP300 that I need to get replaced.&#8221;</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Digitech: &#8220;We don&#8217;t repair those anymore.&#8221;</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Me: &#8220;ok&#8230;So what do I have to do?&#8221;</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Digitech: &#8220;(Sighs and adopting the most dickish tone imaginable) You need to go to the web page and look for an authorized repair center near you.&#8221;</span></p>
</blockquote>
<p style="text-align:justify;"><span style="color:#000000;">(I should mention that this is problematic for some people because having gone to the web page &#8211;  if you don&#8217;t live in an area with an authorized repair center you&#8217;re directed to the Digitech repair center &#8211; i.e. you&#8217;re SOL).</span></p>
<blockquote>
<p style="text-align:justify;"><span style="color:#000000;">Me: &#8220;Alright &#8211; well the repair centers don&#8217;t repair all Digitech products right?&#8221;</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Digitech: &#8220;That&#8217;s correct.&#8221;</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Me: &#8220;(Still optimistic here) So is there a way for me to tell from the web page who will repair the unit?&#8221;</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Digitech: &#8220;No you just have to call them all to see who will take it.&#8221;</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Me: &#8220;(pause biting my tongue) So if I do find someone who will repair it they&#8217;d still probably have to order the power supply from you correct?&#8221; (Now finding this silly since the repair center is still involved on some level in the repair of the unit.)</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Digitech: &#8220;Yeah probably.&#8221;</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Me: &#8220;(Fed up) Clearly I&#8217;m taking up a lot of your valuable time.  So I&#8217;m going to let you go.  Thanks for clarifying my relationship with Digitech in the future.&#8221;</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Digitech: &#8220;Ok.&#8221;</span></p>
</blockquote>
<p><span style="color:#ffffff;">.</span></p>
<p><span style="color:#000000;">And I threw the pedal out.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">That might come across as petulant &#8211; but I decided a long time ago that I wasn&#8217;t going to deal with poor customer service and what I have a difficult time conveying in the post is the sheer smarminess and exasperation of this person&#8217;s response.  </span></p>
<p style="text-align:justify;"><span style="color:#000000;">I understand that companies can&#8217;t update their products forever &#8211; but when a consumer has already purchased a product why would you expect <em>them</em> to go through the legwork when they eventually have to fix it? (Especially when Digitech could have easily just had some unpaid intern contact those repair places and gotten a list of who does what repairs and put that information on the website rather than just say, &#8220;Oh we&#8217;re not fixing those anymore &#8211; so go figure it out.&#8221;)</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:center;"><span style="color:#000000;"><strong>The Line 6 Variax</strong></span></p>
<p style="text-align:justify;"><span style="color:#000000;">I bought a AC-700 from Sweetwater when they were discontinuing the line and it was a really cool instrument &#8211; especially for tracking acoustic guitar parts at home and not having to deal with setting up mics in a noisy apartment.  When the guitar shipped one of the piezos was dead so I contacted Line 6 customer service.  The  person on the phone was really helpful.  They offered to give me a list of repair centers and when I said that I couldn&#8217;t be without a guitar for a length of time to get it repaired &#8211; he asked me if I was comfortable with soldering (I was) and then said he could just send a replacement piezo and that I could call him when I had to install it when I got them.  He actually mailed me 2 of them (in case one of them didn&#8217;t work), and after removing the bad one &#8211; the new one worked like a charm.</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:center;"><span style="color:#000000;"><strong>Some thoughts about customer service</strong></span></p>
<p style="text-align:center;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">So the similarity between the two experiences is that I dealt with only one person from each company.  </span></p>
<p style="text-align:justify;"><span style="color:#000000;">The difference between the two experiences is that while I will probably never own another Digitech product, I <em>would</em> tell anyone who asked that Line 6 is a good company and that they&#8217;re good to deal with.  </span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">(In a related note, I have a good relationship with Sweetwater.  Do they always have the cheapest prices?  Nope.  But they have things in stock, they&#8217;re knowledgable and they&#8217;re pleasant to deal with so when I a/b purchasing something from Sweetwater versus, say Guitar Center and the almost universally awful experiences I&#8217;ve had there &#8211; it&#8217;s a pretty easy decision.)</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Admittedly, I <em>am</em> over-reacting (and dealing with every other stressful reaction of a move made my desire to deal with repairing something nil) &#8211; </span><strong><span style="color:#000000;">but the lesson here is that it sometimes only takes one person and one interaction to instill or ruin good will &#8211; and it takes a LONG TIME to rebuild that good will. </span></strong></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">How many times have you gone online to research a product and found someone just going off on it?  If you really care &#8211; you&#8217;ll look for other reviews but you only need to find a few of those about a company or product to move on.  <span style="text-decoration:underline;">Those people kill products and ultimately they hurt companies as well.</span>  </span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:center;"><strong><span style="color:#000000;">As a working musician &#8211; you are a business and your business will succeed or fail based on what you offer, who you offer it to and how you offer it to them &#8211; so customer service skills are essential.  </span></strong></p>
<p style="text-align:center;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Please take the preceding and the following as merely the incomplete and well-intentioned advice that came from years of making costly mistakes that it is.</span><span style="color:#000000;">  </span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<ul>
<li><strong><span style="color:#000000;">Treat every person and every interaction seriously and with respect.</span></strong></li>
</ul>
<p><span style="color:#000000;"><br />
</span></p>
<ul>
<li style="text-align:justify;"><span style="color:#000000;"><strong>Communicate proactively and clearly and put the emphasis on listening rather than speaking.</strong>  People generally don&#8217;t know how to ask for what they really want &#8211; by listening you can help piece together what they are asking for and what they are really looking for/inquiring about.</span></li>
</ul>
<p><span style="color:#000000;"><br />
</span></p>
<ul>
<li style="text-align:justify;"><span style="color:#000000;"><strong>You&#8217;re not always going to be able to say yes</strong> <strong>to everyone or make everyone happy</strong> but if you have to say no, offer compromises or other solutions.  Be helpful.  </span></li>
</ul>
<p><span style="color:#000000;"><br />
</span></p>
<ul>
<li style="text-align:justify;"><span style="color:#000000;"><strong>Don&#8217;t assume something is clear or understood.</strong>  Actively reach out to people you are working with to make sure you&#8217;re on the same page and have the same expectations. (I re-learned this lesson again recently the hard way.  So hopefully you&#8217;ll benefit from it now!)</span></li>
</ul>
<p><span style="color:#000000;"><br />
</span></p>
<ul>
<li style="text-align:justify;"><strong><span style="color:#000000;">Be careful of what you say and what you commit to.</span></strong></li>
</ul>
<p><span style="color:#000000;"><br />
</span></p>
<ul>
<li style="text-align:justify;"><span style="color:#000000;"><strong><em>Never</em> compromise your integrity.</strong>  Do what you say you are going to do, but don&#8217;t do anything that compromises what <em>you</em> are all about.</span></li>
</ul>
<p><span style="color:#000000;"><br />
</span></p>
<ul>
<li style="text-align:justify;"><span style="color:#000000;"><strong>Create clear expectations and clear boundaries.</strong>  There are people who will ask the world of you and trying to give it to them will kill you.  Be firm but fair, and set real limits on what you are trying to do.</span></li>
</ul>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">It&#8217;s one thing to say something on a forum or post on the internet &#8211; but a whole other thing to deal with people on a personal level.  I&#8217;ll talk in more depth about this in the future, but if you don&#8217;t already, consider putting real stock in your interactions with people.  If nothing else, in the long run it&#8217;s to <strong>your</strong> advantage to do so.</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">As always, I hope this helps and thanks for reading!</span></p>
<p style="text-align:justify;"><span style="color:#000000;">-SC</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">PS. If you like this post, you may also like:</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<h3><a href="http://guitarchitecture.org/2010/09/02/where-to-get-your-guitar-repaired-in-la-or-lessons-for-the-self-employed-musician/">WHERE TO GET YOUR GUITAR REPAIRED IN LA OR LESSONS FOR THE SELF EMPLOYED MUSICIAN</a></h3>
<h3><a href="http://guitarchitecture.org/2011/12/16/on-talent-tenacity-and-self-definition/">ON TALENT, TENACITY AND SELF-DEFINITION</a></h3>
<h3><a href="http://guitarchitecture.org/2011/09/21/a-tale-of-two-cities-%E2%80%93-or-a-lesson-on-managing-consumer-expectation/">“A Tale Of Two Cities” – Or A Lesson On Managing Consumer Expectation</a></h3>
<h3><a href="http://guitarchitecture.org/2010/12/09/strong-opinions-are-like-strong-odors-or-speak-softly-and-carry-a-thick-skin/">STRONG OPINIONS ARE LIKE STRONG ODORS OR SPEAK SOFTLY AND CARRY A THICK SKIN</a></h3>
<h3><a href="http://guitarchitecture.org/2010/09/12/a-mans-got-to-know-his-limitations-or-limiting-options-is-a-key-to-productivity/">“A MAN’S GOT TO KNOW HIS LIMITATIONS” OR LIMITING OPTIONS IS A KEY TO PRODUCTIVITY</a></h3>
<h3><span style="color:#ffffff;">.</span></h3>
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		<title>Moving With Musical Instruments By Mail</title>
		<link>http://guitarchitecture.org/2012/04/11/moving-with-musical-instruments-by-mail/</link>
		<comments>http://guitarchitecture.org/2012/04/11/moving-with-musical-instruments-by-mail/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 13:06:25 +0000</pubDate>
		<dc:creator>GuitArchitecture</dc:creator>
				<category><![CDATA[Misc.]]></category>
		<category><![CDATA[Moving by Mail]]></category>
		<category><![CDATA[Moving with instruments]]></category>

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		<description><![CDATA[As I&#8217;ve posted before, I just recently moved from South Pasadena, CA to Brooklyn, NY.  I did a similar move back in 2006 when I moved from Boston to go to CalArts in Valencia, CA and in both cases people were shocked when I said that I mailed everything. Had I already owned a car,&#160;&#8230; <a href="http://guitarchitecture.org/2012/04/11/moving-with-musical-instruments-by-mail/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=guitarchitecture.org&#038;blog=8415177&#038;post=4605&#038;subd=guitarchitecture&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="text-align:justify;"><span style="color:#000000;">As I&#8217;ve posted before, I just recently moved from South Pasadena, CA to Brooklyn, NY.  I did a similar move back in 2006 when I moved from Boston to go to CalArts in Valencia, CA and in both cases people were shocked when I said that I mailed everything.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Had I already owned a car, I might have looked into getting a trailer and doing the move, but since Boston isn&#8217;t a very car friendly town (as one winter of $600 in parking and tow fees attested to),  I had gotten rid of my car years ago and renting a car for that distance and time wasn&#8217;t financially viable.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">So we mailed it all and then when we came back to the east coast, we did it again.  We spent about $1500 in shipping to get everything here.  Given that the estimate for a POD delivery across the coast would have been close to $7,000, the van rental would have been about $4-$5,000, I got off light.  (Mind you, if the move was a shorter distance, we probably would have gone with the POD option).</span></p>
<p style="text-align:justify;"><span style="color:#000000;">If</span><span style="color:#000000;"> you have to go this route I can give you some suggestions based on my experience &#8211; but keep in mind that other options may be available and/or preferable to you.</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">One thing I looked into initially was freight shipping (where all of your stuff is clear wrapped on pallets, billed by weight and typically shipped by truck).  While this would have been cheaper that piecemealing the shipments as we did, it was a little too rough for the instruments.  They&#8217;d get hit with a lot of heat and while any commercially available guitar goes through the same process essentially to get to the store &#8211; it wasn&#8217;t something I wanted to risk.  The logistics of getting something freight shipped to NY and then getting it to our apartment also wasn&#8217;t feasible.</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;"><strong>For instruments &#8211; I&#8217;ve always used UPS.</strong>  They&#8217;re not the cheapest method of shipping &#8211; but the UPS stores I&#8217;ve been to do a better job packing than I would have.  It&#8217;ll cost you about $30 a box to do &#8211; but the shipping is determined by whichever is more expensive.  So in the case of guitars, the expense comes from the size of the box being shipped, so the weight isn&#8217;t a factor.  In once case I stuffed a heavy-duty music stand and instrument stand and it all got wrapped and shipped under the $30.  I shipped 3 basses together this way in 1 oversized box.</span></p>
<p style="text-align:center;"><span style="color:#000000;">For my electric in a (high quality gig bag) they:</span></p>
<ul>
<li style="text-align:justify;"><span style="color:#000000;">Wrapped the entire case in thick bubble wrap</span></li>
<li style="text-align:justify;"><span style="color:#000000;">Covered the case and the bubble wrap with an additional piece of card board (imagine a cardboard blanket)</span></li>
<li style="text-align:justify;"><span style="color:#000000;">put it in an appropriate sized box that was well tapped and</span></li>
<li style="text-align:justify;"><span style="color:#000000;">filled it with about 2 trash bags worth of peanuts.</span></li>
</ul>
<p><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">So, yes you can do it cheaper on your own &#8211; but if you don&#8217;t have that much bubble wrap or peanuts handy (or a guitar sized box) &#8211; do you want to be running around trying to deal with that?</span></p>
<p><span style="color:#ffffff;">.</span></p>
<p style="text-align:center;"><span style="color:#000000;"><strong>A note on UPS insurance:</strong></span></p>
<p style="text-align:justify;"><span style="color:#000000;">You get $100 insurance on everything you ship automatically.  You can get more insurance BUT if you pack it on your own, they can dispute the claim because they don&#8217;t know what measures were taken to ship it.  So for that reason alone &#8211; it&#8217;s worth the $30 for them to pack it.</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:center;"><span style="color:#000000;"><strong>Tips on shipping guitars.</strong></span></p>
<ul>
<li style="text-align:justify;"><span style="color:#000000;">Slack the strings as much as possible before shipping them.  Strings usually break when you bring them back up to tension anyways, so if possible just take the strings off entirely and just plan on putting a new set on.   If you have an archtop style bridge you may want to lightly scotch tape it to the top of the guitar so it doesn&#8217;t move.</span></li>
</ul>
<ul>
<li style="text-align:justify;"><span style="color:#000000;">If I&#8217;m shipping the guitars in a hard case &#8211; I&#8217;ll usually run a little piece of bubble wrap around the neck where the neck is resting in the case.  Even though better quality cases have a lot of padding there, I&#8217;ve still gotten neck dings from the case in tough trips.  It might be paranoia now &#8211; but it&#8217;s worth the extra second to me.</span></li>
</ul>
<p style="text-align:center;"><span style="color:#ffffff;"><strong>.</strong></span></p>
<p style="text-align:center;"><span style="color:#000000;"><strong>Using the Po-O</strong></span></p>
<p style="text-align:justify;"><span style="color:#000000;">The post office was invaluable to be in getting a lot of other things here.  All of the pedals and assorted small hardware shipped Priority mail.  In addition to the free box &#8211; the rule is: if it fits in the priority box &#8211; it ships &#8211; regardless of weight.  And I took full advantage of that.</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:center;"><strong><span style="color:#000000;">Packing tip: </span></strong></p>
<p style="text-align:justify;"><span style="color:#000000;">A long time ago at a day job I had &#8211; I was berated by a boss for not using a full roll of tape on a computer box he was shipping.  &#8221;Tape is cheap &#8211; fixing something that fell out of a broken box is expensive.&#8221;  With the priority boxes I write the addresses in marker on the box &#8211; and then encase the boxes in clear plastic packing tape.  It addition to giving the box more support structurally (believe me I had some heavy things worked into those small boxes), it also prevents the address label from getting ripped off (lesson learned the hard way leaving Boston) and it makes the package less susceptible to rain damage.  Pedals were bubble wrapped as were expensive audio converters, headphones and other fragile items.</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Music books, DVDs and CDs (remember them?) &#8211; were all shipped media rate in boxes I grabbed from the local pharmacy. The grocery store is a good place to look for odd sized boxes &#8211; but be sure to only use boxes with canned or dry goods.  You probably don&#8217;t want all you&#8217;re clothes to stink of rotting ice cream.  The heaviest boxes I shipped cost $20 or less to ship from one coast to another.  That&#8217;s an amazing deal to me.</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:center;"><span style="color:#000000;"><strong>A note on shipping USPS:</strong></span></p>
<p style="text-align:justify;"><span style="color:#000000;">I don&#8217;t get insurance but I get delivery confirmation on EVERYTHING I ship.  The critical thing to know about this is that USPS isn&#8217;t well-organized with backtracking things.  So &#8211; when I shipped some priority boxes to Mrs. Collins (with &#8211; unbeknownst to me &#8211; about $1000 worth of flamenco shoes and accessories) and then misplaced the receipt &#8211; they had no way of looking up the package.</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:center;"><strong><span style="color:#000000;">If you have the receipt and the confirmation numbers - they can find anything</span></strong></p>
<p style="text-align:center;"><strong><span style="color:#000000;">without them &#8211; you&#8217;re screwed.</span></strong></p>
<p style="text-align:center;"><span style="color:#ffffff;">.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Organization is a key component to a move like this anyways.  If I was really organized this time I would have had a book, and a numbering system for each box where I could tell you exactly where anything.  The move was chaotic enough that it didn&#8217;t happen.  The plus side is that by keeping all the receipts (and the confirmation tags) &#8211; I could go through and make sure that everything got here (which it finally did).</span></p>
<p style="text-align:justify;"><span style="color:#ffffff;">.</span></p>
<div style="text-align:justify;"><span style="color:#000000;">This was of moving definitely isn&#8217;t for everyone.  You have to surrender some control and get used to the idea that things show up in a time frame when they do. But it&#8217;s worked for me so far.</span><span style="color:#000000;">  It also had the additional benefit of exposing me to everything I was moving and allowed me to find some things I was looking for and get rid of a lot of things I didn&#8217;t need anymore.  &#8221;Do I really want to spend money to have this in NY?&#8221; got rid of a lot of things I wasn&#8217;t using anymore.</span></div>
<div style="text-align:justify;"></div>
<div style="text-align:justify;"><span style="color:#000000;">If I think of more about this I&#8217;l update the post.  In the meantime, if anyone else has thoughts or ideas about shiping instruments or moving by mail &#8211; please post them!</span></div>
<div style="text-align:justify;"><span style="color:#ffffff;">.</span></div>
<div></div>
<div><span style="color:#000000;">I hope this helps and as always thanks for reading!</span></div>
<div><span style="color:#ffffff;">.</span></div>
<div></div>
<div><span style="color:#000000;">-SC</span></div>
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		<title>New Interview With Ola Strandberg Of .strandberg* Guitarworks Is Now Up On Guitar-Muse</title>
		<link>http://guitarchitecture.org/2012/04/06/new-interview-with-ola-strandberg-of-strandberg-guitarworks-is-now-up-on-guitar-muse/</link>
		<comments>http://guitarchitecture.org/2012/04/06/new-interview-with-ola-strandberg-of-strandberg-guitarworks-is-now-up-on-guitar-muse/#comments</comments>
		<pubDate>Fri, 06 Apr 2012 16:22:30 +0000</pubDate>
		<dc:creator>GuitArchitecture</dc:creator>
				<category><![CDATA[Updates]]></category>
		<category><![CDATA[Guitarchitecture]]></category>
		<category><![CDATA[Ola Strandberg interview]]></category>
		<category><![CDATA[Scott Collins Guitar-Muse interviews]]></category>

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		<description><![CDATA[Hey everyone! Just a quick update.  As one of my side gigs writing columns for Guitar-Muse.com, I recently interviewed Ola Strandberg of .strandberg* Guitarworks.  Ola makes really cool custom models for players with ergonomic features and self designed parts (like bridges) that he uses in his builds. In the interview, he talks about a number of cool&#160;&#8230; <a href="http://guitarchitecture.org/2012/04/06/new-interview-with-ola-strandberg-of-strandberg-guitarworks-is-now-up-on-guitar-muse/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=guitarchitecture.org&#038;blog=8415177&#038;post=4600&#038;subd=guitarchitecture&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><span style="color:#000000;">Hey everyone!</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Just a quick update.  As one of my side gigs writing columns for Guitar-Muse.com, I recently interviewed Ola Strandberg of .strandberg* Guitarworks.  Ola </span><span style="color:#000000;">makes really cool custom models for players with ergonomic features and self designed parts (like bridges) that he uses in his builds.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">In the interview, he talks about a number of cool topics (Including DIY and creative commons design) and as Misha from Periphery or Tosin from Animals as Leaders will tell you &#8211; from 6-8 strings Ola&#8217;s got it going on!</span></p>
<p style="text-align:justify;"><span style="color:#000000;">You can read the interview with Ola <span style="text-decoration:underline;"><strong><a href="http://www.guitar-muse.com/interview-with-ola-strandberg-of-strandberg-guitarworks-4607">here</a></strong></span>, or read any of my other interviews with builders and players <span style="text-decoration:underline;"><a href="http://www.guitar-muse.com/author/scollins"><strong>here</strong></a></span>.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Other than that I should be picking up the last of my boxes and then unpacking.  Hopefully then I can start the whole recording/gigging/clinic cycle that is supposed to start to get unearthed in NY.  </span></p>
<p style="text-align:justify;"><span style="color:#000000;">Now about that amp&#8230;.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">I should have a track on a new Mandorla release in May.  New Daren Burns tracks and the Rough Hewn trio ep are both threatening to drop before the end of the year.</span></p>
<p style="text-align:justify;"><span style="color:#000000;">Back to it (assembling IKEA furniture that is)!</span></p>
<p><span style="color:#000000;">As always, thanks for reading!</span></p>
<p>-SC</p>
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